Demand Generation Executive

Tumelo; West of England; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Private health insurance

Company share scheme

Hybrid working

Pension contribution

Wellness budget

Job summary

Tumelo is seeking a Demand Generation Lead to own the top of the funnel. You will craft outbound campaigns, research target organisations, and drive meetings for Tumelo's sales team while collaborating with product and marketing to maximize pipeline.

The role involves writing emails, LinkedIn content, and articles, tailoring messaging for US and UK audiences, and attending events to convert interest into opportunities. A remote-friendly UK-based position with potential travel.

Qualifications

• Three to six years in B2B demand generation, sales development or growth marketing.
• Experience running outbound campaigns and booking meetings with senior contacts.
• Strong written, personalized outreach and content creation skills.
• Able to manage multiple campaigns and events in a fast-moving environment.

Responsibilities

• Generate high-quality opportunities by researching target asset managers and institutional investors.
• Write and run personalised outbound campaigns across email and LinkedIn.
• Book qualified meetings and own the pipeline generation target.
• Create outreach emails, LinkedIn posts and long-form content to engage prospects.
• Support inbound pipeline and optimize tumelo.com as a conversation channel.
• Identify conferences/events and secure speaking opportunities.
• Assist sales with prospect research and meetings, growing early-stage opportunities.

Skills

B2B demand generation

Sales development

Growth marketing

Outbound campaigns

Copywriting

Organisational skills

Tools

HubSpot

Job description

Job title: Demand Generation Executive

Salary: £45k-55k depending on experience with commission

Start date: ASAP

Location: Bristol, with some remote working. At the moment we are only able to accept
candidates based in the UK.

Reports to: Working alongside Head of Sales, reporting to Chief Strategy Officer.

Who are we?

Tumelo is a global specialist in stewardship technology. We believe every investor should have the tools and the agency to research, decide and cast their votes at the companies they own, guided by their own priorities. Our mission is to build and scale the technology that makes that possible.

We do this through two products. ProxySphere, our voting infrastructure, enables investors in pooled funds to vote their shares. ProxyBeacon, our AI platform for proxy voting research, gives investment stewardship teams the research they need to decide how to vote, and lets them set their own voting rules and apply them across thousands of companies. Our clients include some of the world's largest fund managers and asset owners.

We're a close-knit, fun and dynamic team. We champion autonomy and flexibility. We get stuck in, act strategically and support each other ferociously.

The role

This is an exceptional opportunity to get stuck in at a fast-paced,tech-focused, impact-driven start-up. As Demand Generation Lead you willown how Tumelo fills the top of its sales funnel. You will sit acrosssales and marketing, and your primary objective is simple: create a highvolume of high-quality new opportunities for Tumelo's sales team.

You will research target organisations, identify the right people to speakto, write and run thoughtful outbound campaigns, secure meetingsand speaking opportunities, and make sure we get the most commercialvalue from the events and content we invest in. You will also write:outreach emails, campaign emails, LinkedIn posts and articles thatgive prospects a reason to talk to us.

You will work closely with our sales leads and subject-matter expertsacross Tumelo, who will bring the deep product and market knowledgewhile you bring the discipline of building and running a pipelineengine. You will not be handed a playbook; you will be building it,improving it as you go and deciding what to try next. Once the pipelineis flowing, there is real scope to take on more of Tumelo's marketing orto move into direct sales, depending on where your strengths lie.

Reporting to our Chief Strategy Officer, as Demand Generation Lead you willbe responsible for:

Generating new opportunities

• Researching target asset managers, asset owners and otherinstitutional investors, with a particular focus on the US
• Identifying the right decision-makers and influencers within targetorganisations and building accurate contact lists
• Writing and running personalised outbound campaigns across email,LinkedIn and other channels
• Booking qualified meetings for Tumelo's sales team and owning a pipeline generation target
• Spotting relevant market developments and using them tocreate timely reasons to engage prospects
• Owning prospect, activity and pipeline data in HubSpot, andreporting on what is working

Writing content that hooks leads

• Writing clear, concise outreach and campaign emails that sound likea person, not a template
• Drafting LinkedIn posts and short blog articles that turn Tumelo'sexpertise and market insight into reasons for prospects to engage
• Owning the process of producing longer pieces such as white papers and reports with ourstewardship experts, and getting them in front of the right people
• Adapting tone and messaging for US and UK audiences

Driving inbound pipeline

• Supporting newsletters, email campaigns and LinkedIn activity
• Treating tumelo.com as an inbound channel: improving how visitors become conversations and working with our web partner on what tochange
• Tracking engagement, identifying prospects showing meaningful interest and getting them in front of sales quickly

Making our events work harder

• Helping identify the conferences and industry events that mattermost to our target market
• Securing speaking opportunities, panels and other ways for Tumelo'sexperts to participate
• Researching attendees and coordinating outreach before events
• Helping the sales team arrange high-value meetings aroundconferences and business travel
• Owning structured post-event follow-up so conversations turn intoopportunities
• Attend in-person client meetings in London and occasional international travel

Supporting the sales team

• Helping prepare prospect research, presentations and meetingmaterials
• Supporting RFPs, DDQs and other sales processes
• Keeping target-account and pipeline information organised and up todate
• Joining prospect meetings, demonstrations and events, and over timeowning early-stage opportunities yourself

You will be measured on high-quality pipeline generation rather thanactivity for its own sake: new contacts created in priority accounts andmarkets; qualified meetings generated; qualifiedpipeline created; engagement across priority target accounts; event,conference and speaking opportunities secured; and how well campaigns,content and events convert into sales conversations.

Desirable experience

These are desirable rather than essential criteria. We welcomeapplications from people who may not have all the listed criteria butwho are willing to learn by doing. You do not need to arrive as an
expert in stewardship, but this is not afirst job: we are looking for someone who has done B2B pipelinegeneration before and wants to own it.

• You have around three to six years' experience in B2B demandgeneration, sales development, growth marketing or a similarpipeline-building role, ideally in SaaS or financial services
• You have run outbound campaigns and booked meetings with seniorpeople at large organisations, and can show what worked
• You are confident communicating with senior professionals
• You enjoy researching companies and understanding what makes peoplebuy
• You write well: concise, thoughtful and personalised, in plainEnglish
• You are organised and able to run several campaigns, events andpriorities at once
• You are persistent and comfortable with the rejection that comeswith new-business sales
• You take ownership rather than waiting to be given every next step
• You are comfortable working in a fast-moving scale-up wherepriorities can change quickly
• You are comfortable with HubSpot or a similar CRM and with the toolsof modern outbound, and you use data to decide what to do next
• You know the US institutional investment market, or have sold ormarketed to US organisations

Where this role can go

You will be the person who owns how Tumelo generates demand, workingdirectly with our sales leads, our co-founders and some of the world'slargest institutional investors. As the pipeline grows, so can the role:towards a broader marketing remit covering content, media relations,events and how we present ourselves to the market, or towards enterprisesales and partnerships, depending on your strengths and interests.

We are trying to build a team that can conquer every challenge, speakevery language, and understand every user. We have an ambitious missionto change the world so we hope to lead by example with a diverse andinclusive team that reflects the world we want to see. For the timebeing, you must have the right to work in the UK.

What we offer

We're incredibly passionate about Tumelo's culture and ways of working.We have an amazing team who care deeply about our mission. We value teamwell-being and strive to build a safe, healthy environment where peoplecan bring their whole selves to work.

• Competitive salary: up to £xxk, dependent on experience
• Private health insurance via Equipsme, including 24/7 private GPaccess, dental, optical, and mental health support
• Generous company share scheme. We are all owners of Tumelo and beneficiaries of our collective success
• Great maternity and paternity policies. For maternity leave, Tumelooffers the first 26 weeks at 100% pay, followed by StandardMaternity Pay thereafter. For paternity leave, Tumelo offers sixweeks at 100% pay
• Work from home budget, to get you everything you need to workcomfortably from home
• 5% employer pension contribution
• £50 per month wellness budget. Pick the benefit that works for you,whether that's a gym membership, a regular massage, career coachingor a delivery of healthy food
• 33 days holiday, including bank holidays, which you can take at yourdiscretion. You'll get an extra day when you've been with us forthree years, and another after four
• Flexible hours. We commit to being available to each other on Slackand email between 10am and 3pm Monday to Friday, but outside ofthese hours you can work whenever you feel most productive. For thisrole, that will include some regular overlap with US East Coasthours
• Tumfests. The team gathers for a full day at least once per month inBristol or an off-site location, with travel costs covered
• Hybrid working. We ask team members to come in at least two days perweek

Working here, you'll grow more than you would anywhere else. You willjoin a team who will appreciate you every day and your contributionswill genuinely change our business' future.

Recruitment Process

We operate a three-stage interview process:

• Stage one: covering your thoughts on working culture, work historyand some technical questions
• Stage two: in-person interview involving a task related to the role,for example planning a campaign into a set of US target accounts anddrafting the first outreach
• Stage three: meet one of our co-founders