Demand Gen Marketing Manager

ACCESS UK LTD; Loughborough; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading software company is seeking a Demand Gen Marketing Manager in Loughborough. You will develop marketing strategies for ordering solutions and drive demand for the Evo launch. The successful candidate will have B2B demand generation experience and proficiency with marketing automation tools. Join a diverse team focused on innovation and collaboration.

Benefits

25 days holiday

Matched pension scheme

Charity day annually

Qualifications

• Proven B2B demand generation experience in software/technology.
• Strong understanding of customer journeys and conversion.
• Experience across earned, paid, and owned channels.

Responsibilities

• Develop multi-channel demand generation strategies aligned with Evo launch objectives.
• Manage digital channels and content creation, including advertising and social media.
• Utilize marketing automation tools to measure and optimize campaign performance.

Skills

B2B demand generation experience

Digital campaign execution

Customer journey understanding

Marketing automation tools

Results-oriented mindset

Tools

Marketo

Salesforce

Google Analytics

Job description

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Job description

Demand Gen Marketing Manager - Hospitality (Ordering Suite)

We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you? We offer a blended approach to office working, encouraging collaboration in our thriving offices. We focus on employee development, providing opportunities to progress your career. Along with a competitive salary, we offer 25 days holiday (increasing with tenure), a matched pension scheme, and a range of benefits. Additionally, you'll have one charity day annually to support a cause you care about.

About you:

As Demand Generation Manager for our Ordering Suite, you'll develop marketing strategies for our comprehensive ordering solutions, including EPOS and QikServe technologies, to deliver mobile ordering, order-at-table, till systems, kiosks, and kitchen displays. This role is vital for driving pipeline and OI targets for our Evo launch, creating new business opportunities, either net new to Access or through cross-selling within our software portfolio. You'll report to the Marketing Director in Front of House and collaborate closely with marketing, propositions, and operations teams.

Day-to-day responsibilities:

• Develop multi-channel demand generation strategies aligned with Evo launch objectives and revenue targets, designing campaigns to attract new business and cross-sell throughout the customer lifecycle.
• Manage digital channels and content creation, including advertising, email, SEO, webinars, events, and social media, briefing content teams to showcase product capabilities.
• Utilize marketing automation and analytics tools such as Marketo, Salesforce, and Google Analytics to measure and optimize campaign performance across channels.
• Support sales teams with resources and tools to generate pipeline and close deals, collaborating with GTM/Business Readiness and Propositions teams to meet revenue goals.

Skills and experience:

• Proven B2B demand generation experience in software/technology, with successful digital campaign execution, working with Sales and proposition teams.
• Strong understanding of customer journeys and conversion, with a data-driven approach using marketing automation tools like Marketo, Salesforce, and Google Analytics.
• Experience across earned (SEO/SEM, email), paid (PPC, social), and owned channels, with a desire to learn about AI search, LLMs, and GEO.
• Results-oriented with launch experience and a drive for impact in fast-paced environments. Hospitality market knowledge is a plus but not essential.

About The Access Group:

The Access Group is one of the UK's largest providers of business management software for small and mid-sized organizations across the UK, Ireland, USA, and Asia Pacific. We support over 100,000 customers in various sectors to become more productive and efficient. Our products connect people with data at the right time through Access Workspace. We are committed to diversity, inclusion, and creating a welcoming environment where everyone can thrive. If you're excited about this role, even if your experience isn't a perfect match, consider applying. Join us to make a difference together.