Demand Gen Manager

Working Nomads; United Kingdom; On-site; USD 110,000 - 130,000; Full time

Job summary

A leading technology company in the UK is seeking a Demand Generation Manager to drive multi-channel marketing programs. You will be responsible for executing and optimizing B2B demand generation strategies, managing campaign budgets and performance analytics. The ideal candidate has over 5 years of experience in demand generation and a passion for data and testing. This role offers a competitive salary range of $110,000 to $130,000.

Qualifications

• 5+ years of experience in B2B demand generation or growth marketing.
• Hands-on expertise managing LinkedIn Ads and at least one other paid platform.
• Proven experience running 1:Many, 1:Few, and 1:1 ABM campaigns.

Responsibilities

• Execute and optimize full-funnel demand generation programs across paid media.
• Lead the management of paid media, audience targeting, and bid strategies.
• Drive ABM campaigns collaborating with SDRs, design, and content teams.

Skills

B2B demand generation

Campaign optimization

Analytical skills

LinkedIn Ads

ABM campaigns

Tools

Salesforce

HubSpot

Google Analytics

Job description

The Growth Marketing team is the engine behind pipeline acceleration at HackerRank. We operate at the intersection of creativity, analytics, and automation- managing paid channels, orchestrating ABM plays, and optimizing every touchpoint that turns interest into opportunity. As the team responsible for bringing in qualified leads and nurturing them across the funnel, we directly impact revenue and go-to-market success.

About the role: Ready to turn marketing plans into pipeline? As our DemandGenerationManager, you’ll be the force of nature that converts strategy campaigns, shepherding projects from brief to “closed‑won.” You’ll own the day‑to‑day execution of multi‑channel demand programs, think ABM plays, paid social, email nurture and direct mail - while keeping budgets, creative assets, and stakeholders in lockstep. Your reporting and analytical abilities will be deployed to optimise ad creative, messaging and conversion rate. You will be comfortable presenting insights and analysis of campaigns while possessing the technical rigor to iterate, adapt and scale efforts. If juggling timelines, audience lists, and bid strategies sounds like your wheelhouse, we’d love to see how you can help us hit the next level of growth at HackerRank.

Why does this role exist

Scale Execution across channels to improve coverage.

Institutionalise ABM discipline (from1:Many to 1:Few to 1:1) with campaign optimization.

Optimise and refine ongoing campaigns to ensure we are squeezing efficacy out of every touchpoint.

What you’ll do:

Execute and optimize full-funnel demand generation programs across paid media and owned channels.

Lead the day-to-day management of paid media, audience targeting, creative rotation, pacing, and bid strategies.

Drive ABM campaigns (1:Many, 1:Few, and 1:1), collaborating with SDRs, design, and content to engage key accounts.

Run diagnostics across the funnel, report campaign performance, and implement A/B and multivariate tests.

Streamline campaign operations with documented playbooks and automation to reduce manual effort and increase speed.

You will thrive in this role if:

You excel at connecting strategy with hands-on execution across channels and tools.

You are passionate about data, testing, and finding the signal in the noise.

You have a track record of driving pipeline growth through high-performing ABM programs.

You bring a rare combination of technical fluency, cross-functional collaboration, and campaign hustle.

What you bring:

5+ years of experience in B2B demand generation or growth marketing (agency or SaaS side).

Hands-on expertise managing LinkedIn Ads and at least one other paid platform (Meta, Reddit, etc.).

Proven experience running 1:Many, 1:Few, and 1:1 ABM campaigns with measurable results.

Fluency with CRM and marketing automation platforms (e.g. Salesforce, HubSpot).

Strong skills in reporting, attribution modeling, and funnel diagnostics (pivot tables, UTM tracking, etc.).

Experience setting up conversion tracking and syncing audience segments between tools (Tag Manager, Analytics events etc).

Familiarity with low-code automation tools like Make, N8N or Zapier.

Experience with APIs, webhooks, dashboarding, ETL, light creative tools (Figma/Canva), or LLM automation.

Copywriting chops to iterate messaging and enhance campaign performance.

Current base salary range: ($110,000 to $130,000) The exact salary may vary based on skills, experience, location, market ranges, and other compensation offered. The salary range does not include other compensation components, commissions (for sales-related roles), bonuses, or benefits for which you may be eligible. Salary may be adjusted based on business needs.

The Growth Marketing team is the engine behind pipeline acceleration at HackerRank. We operate at the intersection of creativity, analytics, and automation- managing paid channels, orchestrating ABM plays, and optimizing every touchpoint that turns interest into opportunity. As the team responsible for bringing in qualified leads and nurturing them across the funnel, we directly impact revenue and go-to-market success.

About the role: Ready to turn marketing plans into pipeline? As our DemandGenerationManager, you’ll be the force of nature that converts strategy campaigns, shepherding projects from brief to “closed‑won.” You’ll own the day‑to‑day execution of multi‑channel demand programs, think ABM plays, paid social, email nurture and direct mail - while keeping budgets, creative assets, and stakeholders in lockstep. Your reporting and analytical abilities will be deployed to optimise ad creative, messaging and conversion rate. You will be comfortable presenting insights and analysis of campaigns while possessing the technical rigor to iterate, adapt and scale efforts. If juggling timelines, audience lists, and bid strategies sounds like your wheelhouse, we’d love to see how you can help us hit the next level of growth at HackerRank.

Why does this role exist

Scale Execution across channels to improve coverage.

Institutionalise ABM discipline (from1:Many to 1:Few to 1:1) with campaign optimization.

Optimise and refine ongoing campaigns to ensure we are squeezing efficacy out of every touchpoint.

What you’ll do:

Execute and optimize full-funnel demand generation programs across paid media and owned channels.

Lead the day-to-day management of paid media, audience targeting, creative rotation, pacing, and bid strategies.

Drive ABM campaigns (1:Many, 1:Few, and 1:1), collaborating with SDRs, design, and content to engage key accounts.

Run diagnostics across the funnel, report campaign performance, and implement A/B and multivariate tests.

Streamline campaign operations with documented playbooks and automation to reduce manual effort and increase speed.

You will thrive in this role if:

You excel at connecting strategy with hands-on execution across channels and tools.

You are passionate about data, testing, and finding the signal in the noise.

You have a track record of driving pipeline growth through high-performing ABM programs.

You bring a rare combination of technical fluency, cross-functional collaboration, and campaign hustle.

What you bring:

5+ years of experience in B2B demand generation or growth marketing (agency or SaaS side).

Hands-on expertise managing LinkedIn Ads and at least one other paid platform (Meta, Reddit, etc.).

Proven experience running 1:Many, 1:Few, and 1:1 ABM campaigns with measurable results.

Fluency with CRM and marketing automation platforms (e.g. Salesforce, HubSpot).

Strong skills in reporting, attribution modeling, and funnel diagnostics (pivot tables, UTM tracking, etc.).

Experience setting up conversion tracking and syncing audience segments between tools (Tag Manager, Analytics events etc).

Familiarity with low-code automation tools like Make, N8N or Zapier.

Experience with APIs, webhooks, dashboarding, ETL, light creative tools (Figma/Canva), or LLM automation.

Copywriting chops to iterate messaging and enhance campaign performance.

Current base salary range: ($110,000 to $130,000) The exact salary may vary based on skills, experience, location, market ranges, and other compensation offered. The salary range does not include other compensation components, commissions (for sales-related roles), bonuses, or benefits for which you may be eligible. Salary may be adjusted based on business needs.