Deman Generation Marketing Manager – First Hire | SaaS Scale-Up

JR United Kingdom; Plymouth; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A fast-growing SaaS scale-up in Plymouth seeks its first in-house Demand Generation Marketing Manager. You will have the opportunity to define and drive the marketing strategy, working closely with the CEO and building your own team as the company scales rapidly.

Benefits

6–8% performance bonus

Hybrid working (2–3 days in Hertfordshire)

Benefits package

Qualifications

• Hands-on, growth-driven experience in a startup or scale-up.
• Excited to shape the entire marketing engine.

Responsibilities

• Own the marketing function from the ground up.
• Build SaaS-specific campaigns and positioning.
• Lead demand generation and email marketing efforts.

Skills

Demand Generation

SaaS Marketing

Email Marketing

Event Management

Job description

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Demand Generation Marketing Manager – First Hire | SaaS Scale-Up, Plymouth

Client:

[Client details missing]

Location:

Plymouth, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

Job Views:

2

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Demand Generation Marketing Manager – First Hire | SaaS Scale-Up | £55K + Bonus | 2-3 days in Hertfordshire

I’m partnering with a fast-growing SaaS scale-up in Hertfordshire on a truly exciting hire — their first in-house Demand Generation Marketing Manager.

This is your chance to own the marketing function from the ground up, working directly with the CEO to build a strategy that actually reflects the product, the market, and the customers — not just agency guesses.

Why this role stands out:

• Be the first marketing hire — your vision, your playbook, your impact
• Report directly to the CEO and be part of leadership-level conversations
• Build your own team as the company scales (which it's doing fast!)
• Say goodbye to working with disconnected agencies — and hello to real ownership

What you’ll own:

• Demand Generation
• SaaS-specific campaigns & positioning
• Email marketing and automation sequences
• Events and conference presence

What we're looking for:

You're hands-on, growth-driven, and know how to market a SaaS product to real buyers. You've likely worked in a startup or scale-up before, and you're excited to do it again — this time as the one who shapes the entire marketing engine.

Package:

• Up to £55,000 base salary
• 6–8% performance bonus
• Benefits + hybrid working (2–3 days in Hertfordshire)