Deman Generation Marketing Manager – First Hire | SaaS Scale-Up

JR United Kingdom; Gloucester; Hybrid; GBP 55,000 - 66,000; Full time

Job summary

A fast-growing SaaS scale-up in Hertfordshire seeks a Demand Generation Marketing Manager to lead their marketing strategy. This role allows for substantial ownership and team building, directly reporting to the CEO and driving impactful marketing initiatives that resonate with the market and customers.

Benefits

Performance bonus (6-8%)

Hybrid working (2-3 days in Hertfordshire)

Benefits package

Qualifications

• Hands-on and growth-driven marketer with SaaS experience.
• Experience in startups or scale-ups.
• Ability to shape and build marketing strategies.

Responsibilities

• Own the marketing function from the ground up.
• Develop SaaS-specific campaigns and positioning.
• Design email marketing and automation sequences.

Skills

Demand Generation

Email marketing

SaaS campaigns

Event coordination

Job description

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Demand Generation Marketing Manager – First Hire | SaaS Scale-Up, Gloucester

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Client:

Location:

Gloucester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Demand Generation Marketing Manager – First Hire | SaaS Scale-Up | £55K + Bonus | 2-3 days in Hertfordshire

I’m partnering with a fast-growing SaaS scale-up in Hertfordshire on a truly exciting hire — their first in-house Demand Generation Marketing Manager.

This is your chance to own the marketing function from the ground up, working directly with the CEO to build a strategy that reflects the product, the market, and the customers — not just agency guesses.

Why this role stands out:

• Be the first marketing hire — your vision, your playbook, your impact
• Report directly to the CEO and be part of leadership-level conversations
• Build your own team as the company scales (which it's doing fast!)
• Say goodbye to working with disconnected agencies — and hello to real ownership

What you’ll own:

• Demand Generation
• SaaS-specific campaigns & positioning
• Email marketing and automation sequences
• Events and conference presence

What we're looking for:

You're hands-on, growth-driven, and know how to market a SaaS product to real buyers. You've likely worked in a startup or scale-up before, and you're excited to do it again — this time as the one who shapes the entire marketing engine.

Package:

• Up to £55,000 base salary
• 6–8% performance bonus
• Benefits + hybrid working (2–3 days in Hertfordshire)