Deman Generation Marketing Manager – First Hire | SaaS Scale-Up

JR United Kingdom; Coventry; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A fast-growing SaaS scale-up seeks its first Demand Generation Marketing Manager to build a marketing strategy from the ground up. This role offers direct collaboration with the CEO, substantial ownership, and a competitive salary package. Ideal candidates are hands-on, growth-driven, and have prior experience in startup environments.

Benefits

Performance bonus up to 6-8%

Hybrid working (2–3 days in Hertfordshire)

Benefits package

Qualifications

• Experience in demand generation marketing for SaaS products.
• Hands-on approach with startup or scale-up experience.
• Ability to build and execute effective marketing strategies.

Responsibilities

• Own the marketing function from the ground up.
• Develop and implement demand generation strategies.
• Lead email marketing and automation efforts.

Skills

Demand Generation

SaaS Marketing

Email Marketing

Event Management

Job description

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Client:

Location:

coventry, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

? Demand Generation Marketing Manager – First Hire | SaaS Scale-Up | £55K + Bonus | 2-3 days in Hertfordshire

I’m partnering with a fast-growing SaaS scale-up in Hertfordshire on a truly exciting hire — their first in-house Demand Generation Marketing Manager.

This is your chance to own the marketing function from the ground up, working directly with the CEO to build a strategy that actually reflects the product, the market, and the customers — not just agency guesses.

? Why this role stands out:

• Be the first marketing hire — your vision, your playbook, your impact
• Report directly to the CEO and be part of leadership-level conversations
• Build your own team as the company scales (which it's doing fast!)
• Say goodbye to working with disconnected agencies — and hello to real ownership

?️ What you’ll own:

• Demand Generation
• SaaS-specific campaigns & positioning
• Email marketing and automation sequences
• Events and conference presence

? What we're looking for:

You're hands-on, growth-driven, and know how to market a SaaS product to real buyers. You've likely worked in a startup or scale-up before, and you're excited to do it again — this time as the one who shapes the entire marketing engine.

? Package:

• Up to £55,000 base salary
• 6–8% performance bonus
• Benefits + hybrid working (2–3 days in Hertfordshire)