Deman Generation Marketing Manager – First Hire | SaaS Scale-Up

JR United Kingdom; Colchester; Hybrid; GBP 55,000 - 70,000; Full time

Job summary

A fast-growing SaaS scale-up in Hertfordshire is seeking a Demand Generation Marketing Manager as their first in-house hire. This pivotal role offers the chance to develop the marketing strategy, work closely with the CEO, and build a dedicated team, while driving impactful SaaS-specific campaigns. With a competitive salary package and a focus on hybrid working, it’s a unique opportunity for a hands-on, growth-driven marketer.

Benefits

Performance bonus

Benefits

Hybrid working

Qualifications

• Experience in startup or scale-up environments.
• Hands-on skills in marketing a SaaS product.

Responsibilities

• Own the marketing function and strategy development.
• Build out demand generation campaigns and team.

Skills

Demand Generation

Email Marketing

SaaS Marketing

Campaign Management

Marketing Automation

Job description

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Demand Generation Marketing Manager – First Hire | SaaS Scale-Up, Colchester

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Client:

Location:

Colchester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

1

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Demand Generation Marketing Manager – First Hire | SaaS Scale-Up | £55K + Bonus | 2-3 days in Hertfordshire

I’m partnering with a fast-growing SaaS scale-up in Hertfordshire on a truly exciting hire — their first in-house Demand Generation Marketing Manager.

This is your chance to own the marketing function from the ground up, working directly with the CEO to build a strategy that actually reflects the product, the market, and the customers — not just agency guesses.

Why this role stands out:

• Be the first marketing hire — your vision, your playbook, your impact
• Report directly to the CEO and be part of leadership-level conversations
• Build your own team as the company scales (which it's doing fast!)
• Say goodbye to working with disconnected agencies — and hello to real ownership

What you’ll own:

• Demand Generation
• SaaS-specific campaigns & positioning
• Email marketing and automation sequences
• Events and conference presence

What we're looking for:

You're hands-on, growth-driven, and know how to market a SaaS product to real buyers. You've likely worked in a startup or scale-up before, and you're excited to do it again — this time as the one who shapes the entire marketing engine.

Package:

• Up to £55,000 base salary
• 6–8% performance bonus
• Benefits + hybrid working (2–3 days in Hertfordshire)