Deman Generation Marketing Manager – First Hire | SaaS Scale-Up

JR United Kingdom; Bedford; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A fast-growing SaaS scale-up in Hertfordshire is seeking its first Demand Generation Marketing Manager. This pivotal hire will design and implement the marketing strategy, directly influencing growth and shaping the company's marketing approach. Ideal candidates will possess a hands-on approach, experience in SaaS environments, and a desire to impact significantly within a startup culture.

Benefits

6–8% performance bonus

Benefits package

Hybrid working model

Qualifications

• Hands-on, growth-driven mindset.
• Experience in marketing a SaaS product.
• Prior role in a startup or scale-up.

Responsibilities

• Own marketing function and build strategy from scratch.
• Lead demand generation and relevant campaigns.
• Develop email marketing and automation strategies.

Skills

Demand Generation

Marketing Strategy

Email Marketing

Campaign Management

SaaS Expertise

Job description

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Client:

Location:

bedford, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

1

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

? Demand Generation Marketing Manager – First Hire | SaaS Scale-Up | £55K + Bonus | 2-3 days in Hertfordshire

I’m partnering with a fast-growing SaaS scale-up in Hertfordshire on a truly exciting hire — their first in-house Demand Generation Marketing Manager.

This is your chance to own the marketing function from the ground up, working directly with the CEO to build a strategy that actually reflects the product, the market, and the customers — not just agency guesses.

? Why this role stands out:

• Be the first marketing hire — your vision, your playbook, your impact
• Report directly to the CEO and be part of leadership-level conversations
• Build your own team as the company scales (which it's doing fast!)
• Say goodbye to working with disconnected agencies — and hello to real ownership

?️ What you’ll own:

• Demand Generation
• SaaS-specific campaigns & positioning
• Email marketing and automation sequences
• Events and conference presence

? What we're looking for:

You're hands-on, growth-driven, and know how to market a SaaS product to real buyers. You've likely worked in a startup or scale-up before, and you're excited to do it again — this time as the one who shapes the entire marketing engine.

? Package:

• Up to £55,000 base salary
• 6–8% performance bonus
• Benefits + hybrid working (2–3 days in Hertfordshire)