Deman Generation Marketing Manager – First Hire | SaaS Scale-Up

JR United Kingdom; Aberdeen City; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A dynamic SaaS scale-up in Hertfordshire seeks its first in-house Demand Generation Marketing Manager. This unique opportunity allows you to shape the marketing strategy directly with the CEO, build your own team, and manage impactful demand generation campaigns. With a competitive salary of up to £55,000 plus bonuses and benefits, this role is perfect for a hands-on marketer excited to drive growth in a fast-paced environment.

Benefits

6-8% performance bonus

Hybrid working model

Direct involvement in leadership conversations

Qualifications

• Experience in SaaS marketing and startup environments.
• Hands-on and growth-driven work style.
• Ability to shape the marketing strategy from the ground up.

Responsibilities

• Own the demand generation function.
• Build and implement SaaS-specific marketing strategies.
• Manage email marketing and event campaigns.

Skills

Demand Generation

SaaS Marketing

Email Marketing

Campaign Management

Job description

Client:

Location:

Job Category:

Other

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EU work permit required:

Yes

Job Views:

2

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

? Demand Generation Marketing Manager – First Hire | SaaS Scale-Up | £55K + Bonus | 2-3 days in Hertfordshire

I’m partnering with a fast-growing SaaS scale-up in Hertfordshire on a truly exciting hire — their first in-house Demand Generation Marketing Manager.

This is your chance to own the marketing function from the ground up, working directly with the CEO to build a strategy that actually reflects the product, the market, and the customers — not just agency guesses.

? Why this role stands out:

• Be the first marketing hire — your vision, your playbook, your impact
• Report directly to the CEO and be part of leadership-level conversations
• Build your own team as the company scales (which it's doing fast!)
• Say goodbye to working with disconnected agencies — and hello to real ownership

?️ What you’ll own:

• Demand Generation
• SaaS-specific campaigns & positioning
• Email marketing and automation sequences
• Events and conference presence

? What we're looking for:

You're hands-on, growth-driven, and know how to market a SaaS product to real buyers. You've likely worked in a startup or scale-up before, and you're excited to do it again — this time as the one who shapes the entire marketing engine.

? Package:

• Up to £55,000 base salary
• 6–8% performance bonus
• Benefits + hybrid working (2–3 days in Hertfordshire)