Delegate Sales - Education

Informa PLC; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading global business is seeking an Associate Delegate Relations Manager to drive sales of delegate places for events and training courses. This role involves advising clients on events, ensuring strong client relationships, and maximizing revenue through proactive sales strategies. Flexibility and excellent communication skills are essential in this fast-paced environment.

Benefits

Flexibility

Career development opportunities

Private medical cover

Share schemes

Wellbeing support

Recognition programs

International collaboration opportunities

Qualifications

• Proactive and resourceful individual with strong organizational skills.
• Exceptional communication skills and comfortable in a fast-paced sales environment.

Responsibilities

• Make at least 100 calls a day to contact clients and prospects.
• Generate revenue by selling large-scale events and training courses.
• Identify opportunities to cross-sell across various sectors.

Skills

Organisational skills

Communication skills

Customer-focused approach

Job description

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more, and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

This role is primarily concerned with selling delegate places over the phone onto our events and training courses, which we run globally. The products we sell are both physical and digital, with the latter becoming an increasingly important part of our offering.

The Associate Delegate Relations Manager is expected to advise customers on the range and suitability of the events and courses we run across several industries, and on any additional services offered, drawing on the experience and expertise of the business development and technical staff where required. All sales made must reflect the training needs of the customer while aligning with the overall business strategy, with the aim of maximising long-term revenue. An additional key part of the role is to identify cross-selling opportunities, understand the client’s needs, and provide information about live and future events in their relevant portfolio. Ensuring strong relationships are built and maintained with new and existing clients through excellent customer service and account management is essential.

This role operates under a hybrid/balanced working model, with a 3-day in-office expectation.

You will report to the Head of Sales of your portfolio but will also work closely with other members of the Informa Connect Production, Sales, and Marketing teams to ensure that all sales activities align with the needs of the events, training, and the wider portfolio offered by Informa Connect.

KEY RESPONSIBILITIES

• Make at least 100 calls a day to contact clients and prospects – primarily a telephone-based role.
• Generate revenue by selling large-scale events, specialised conferences, and training courses.
• Identify opportunities to cross-sell our entire portfolio of events across various sectors such as Finance, Life Sciences, Maritime, Marketing, Legal & Tax, Energy & Agriculture. Follow this link to see the full offering.
• Support the collection of revenue on sales made.
• Provide detailed feedback to divisional managers and other departments on the progress of each event and sales campaign.
• Identify and benchmark against competitive events.
• Contribute to new lead generation activities using all available resources.
• Promptly and proactively follow up on all leads.
• Maintain consistency in sales and marketing information, keeping customers informed about current prices, discounts, target audiences, priorities, and resource availability.
• Work closely with the wider Informa Connect teams and event team to ensure sales activities are efficient and aligned with the broader business goals.
• Perform additional duties as needed to support the overall business.

Qualifications

• A proactive, resourceful individual with exceptional organisational skills.
• Strong communication skills with a customer-focused approach.
• Comfortable working in a fast-paced sales environment, with the ability to identify and act on cross-selling opportunities.

If you are results-driven and ready to manage delegate relationships in a growing global business, we want to hear from you!

Working hours will vary depending on the client's location:

• UK - 8AM - 4:30PM
• US East Coast - 12PM – 8PM
• US West Coast - 2PM – 10PM
• APAC - 4AM – 12PM

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive, and enjoyable. Our benefits include flexibility, a strong community, career development opportunities, generous leave, private medical cover, share schemes, wellbeing support, recognition programs, and international collaboration opportunities.

We value energy and ambition and seek colleagues who are proactive and eager to contribute. If you have most of the listed skills and experience, we welcome your application.