Dealer Digital Marketing Executive

Kia UK; Walton-on-Thames; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Hybrid working

Employee Car Scheme

Onsite Chef

Private Medical Care

Pension

Life Assurance

Annual Leave

Wellness benefits

Work from anywhere one week a year

Job summary

Kia UK Head Office in Walton-on-Thames is seeking a proactive Marketing Coordinator to support dealer marketing activity, improve dealer engagement and ensure our digital content, tools and communications stay consistent and effective. You will own dealer-facing channels and work with Brand, Product Marketing and PR to deliver assets from brief to delivery.

You will also support national, regional and dealer events, lead generation and the ongoing development of Kia’s dealer communications

Qualifications

• Proactive, energetic and self-motivated.
• Strong organisational skills and attention to detail.
• Ability to manage multiple projects and priorities.
• Collaborative with colleagues across functions.
• Adapt to changing circumstances and ambiguity.
• Experience managing budgets, schedules or estimates.
• Strong MS Office skills with awareness of AI tools.

Responsibilities

• Develop and deliver dealer marketing programmes aligned to business objectives.
• Create bespoke marketing materials within strategic requirements.
• Lead the creation process from brief to approval and asset development.
• Support national, regional and dealer events and lead generation.
• Collaborate with Brand, Product Marketing and PR and external partners.
• Develop Creative assets for national and dealer templates.
• Own dealer communications, newsletters and webinars.
• Manage Dealer Marketing Portal content and reporting.
• Provide regular performance reporting to stakeholders.

Skills

Proactive

Organisational skills

Multi-project management

Collaborative work

Adaptability

Budget management

MS Office

AI tools awareness

Tools

MS Office

AI tools

Job description

Welcome to Kia UK!

About Us

Kia UK is a leading automotive brand offering one of the industry’s largest range of models across multiple vehicle segments and was the third most popular UK car brand in 2025. With 190 Kia Dealers across the country, Kia is now widely known for its advanced electrified products offering the technology of tomorrow, today. Spearheading this charge are award-winning products including the fully electric EV6 – Kia’s first dedicated electric vehicle, the 2024 World Car of the Year the EV9 and the electric compact SUV and World Car of the Year 2025 the EV3.

Kia UK has consistently grown for over 30 years, supported by bold design, quality products and ever-evolving customer service. By 2027, the brand aims to offer no less than nine fully electric vehicles in the UK, a positive step towards becoming a leading global sustainable mobility solutions provider.

People are central to Kia UK and every day is an opportunity to learn something new and to grow personally and professionally. This was recognised with Kia UK named as one of the UK’s Best Workplaces™ 2024, 2025 and 2026 by Great Place To Work®, and also ranked in the 2025 & 2026 Best Workplaces™ for Women, Development, Wellbeing, and Manufacturing, Production & Transportation. Kia employees reported positively on areas such as working atmosphere, trust in management, corporate strategy, pride in working for the company, benefits, facilities and much more!

The Role

This varied role will support the development and delivery of Kia UK’s dealer marketing activity, helping to improve dealer engagement and ensure our digital content, tools and communications remain consistent, relevant and effective. The successful candidate will take ownership of several important dealer-facing channels, including Digital Showroom POS, Showcase, the Kia Marketing Portal, dealer communications and dealer social media content.

Working collaboratively with colleagues across Brand, Product Marketing and PR, as well as external agency partners and Kia’s field teams, you will help develop marketing materials and digital assets from initial brief through to approval and delivery. You will also support national, regional and dealer events, dealer lead generation activity and the continued development of Kia’s dealer communications strategy.

The role provides an excellent opportunity to broaden your marketing experience, strengthen your project management and stakeholder engagement skills, and play an important part in improving how our dealer network uses Kia’s digital marketing solutions.

Responsibilities

• Working in conjunction with the relevant stakeholders and supporting the team to ensure that the marketing programmes and strategies are developed to the business objectives.

• Supporting the creation of bespoke marketing materials, within agreed strategic requirements for usage.

• Involved in the creative process – from brief to approval and undertake the development of materials.

• Advertising – Supporting the development of Key Visuals for both National and Dealer templates.

• Events & Roadshows – Support a range of events including national, regional and dealer events.

• PR – work with the PR team to identify and implement opportunities and events.

• Working with various stakeholders and Field Teams to support dealer communications about national and local level activity.

• Manage & Support the Dealer Leads Programme including Pay Per Click Search Marketing.

• Support with the overall dealer communications strategy with a focus on increasing engagement with our network tools and communications.

• Manage the Showcase & Digital POS content, ensuring it remains always up to date and relevant.

• Creation and maintenance of 360 digital assets & ensuring earliest available reference photos for new vehicles/derivatives.

• Ownership of Dealer Digital Solutions content and reporting including Digital POS.

• Enhancing Dealer & Customer usage of these digital tools.

• Reporting and analysis of usage, downtime, troubleshooting, etc.

• Supporting the development of Creative assets for both National and Dealer templates.

• Ownership of Dealer Communications including newsletters, notifications, presentations, monthly webinars and workshops.

• Ownership of the Dealer Social Media Calendar, including creative and post copy recommendations.

• Ownership of Dealer Marketing Portal content, tools (e.g., asset builder) and reporting.

• Provide regular reporting to stakeholders on the success of actions by channel.

About You

• A proactive, energetic and self-motivated approach

• Strong organisational skills, with excellent attention to detail

• The ability to manage multiple projects, schedules or competing priorities

• Confidence working collaboratively with colleagues and stakeholders across different functions

• The ability to adapt to changing circumstances and work effectively through ambiguity

• Experience of managing budgets, schedules or preparing estimates

• Strong MS Office skills, with an awareness of AI tools and a willingness to embrace and explore their use to drive efficiency and innovation.

We recognise that there may be a number of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t exactly match what we’ve outlined in the role description. If you think you could be a good fit for this role, we’d love to hear from you!

The Benefits

Flexible working hours (core hours between 10:00am-3:00pm)

Hybrid working (up to 2 days a week remote working pro rata)

Employee Car Scheme (car lease + insurance all included from £85/month)

Onsite Chef -> free lunch every day

Private Medical Care (Vitality)

Annual Health Checks and free flu jabs offered onsite

Private Dental Care (Denplan, £0 excess)

Pension with enhanced employer contribution

Life Assurance

24 days Annual Leave + Bank Holidays

Wellness benefits including cycle to work scheme, free eye tests, employee assistance programme, Mental Health First Aiders and more

Financial hub providing free financial guidance and support

Work from anywhere for one week a year

Enhanced Maternity, Adoption and Shared Parental Leave (up to 6 months full pay)

Enhanced Paternity Leave (up to 4 weeks full pay)

Free weekly yoga, football, and badminton clubs

Pool tables, dart board, and massage chairs onsite

Opportunity to get involved & give back via our charity partners

Birthday Vouchers

Celebrations such as our Spring Ball, Christmas events, Social Club and much more!

Location/Travel

The Kia UK Head Office is based in Walton-on-Thames, just a 5-minute walk from the station. We also have plenty of on-site parking for drivers, including EV charging ports.

There is step-free access throughout the building, but please let us know if you require any additional accessibility support and we will cater to your needs as best we can.

Interview Process

Step 1: CV review

Step 2: Teams interview

Step 3: Face-to-face interview

We are committed to providing an inclusive and accessible recruitment process. We understand that every candidate is unique, and we welcome the opportunity to make reasonable adjustments to ensure that all individuals can fully participate in our interview process. If you require any adjustments or support to facilitate your interview, please do not hesitate to let us know. We are happy to discuss your needs and make arrangements that support your participation to best showcase your skills and qualifications.

At Kia, we are committed to employing the best-qualified people and provide equal opportunity for the advancement of employees including promotion and training and thereby not discriminating against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability