Dealer Digital Marketing Executive

Kia UK; Walton-on-Thames; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

Kia UK is seeking a Dealer Digital Marketing Executive to support the Tactical and Dealer Marketing Manager in developing marketing plans. You'll manage digital solutions, enhance dealer interactions, and help drive sales for electric vehicles. This role offers an opportunity to make a real impact within a leading automotive brand in a dynamic and innovative environment.

Benefits

Flexible working hours

Hybrid working (up to 2 days remote)

Employee car scheme

Onsite chef with free lunch

Private medical care

Annual health checks

Pension with enhanced contributions

24 days annual leave

Wellness benefits

Free weekly yoga classes

Qualifications

• Educated to degree level or equivalent preferred.
• Requires automotive experience and understanding of project management.
• High energy and self-starter with strong organizational skills.

Responsibilities

• Support the Tactical and Dealer Marketing Manager in marketing plans.
• Manage Digital POS content and enhance dealer customer interactions.
• Assist with reporting and budget tracking across digital solutions.

Skills

Project Management

Digital Marketing

Organizational Skills

Attention to Detail

Cross-functional Collaboration

Resilience

Education

Degree or equivalent level

Tools

MS Word

PowerPoint

Excel

Job description

Welcome to Kia UK!

About Us

Kia UK is a leading automotive brand offering one of the industry’s largest range of models across multiple vehicle segments and was the fourth most popular UK car brand in 2023. With 190 Kia Dealers across the country, Kia is now widely known for its advanced electrified products offering the technology of tomorrow, today. Spearheading this charge are award-winning products including the fully electric EV6 – Kia’s first dedicated electric vehicle, the 2024 World Car of the Year the EV9, the all new electric compact SUV the EV3, and WhatVan?’s ‘One to Watch’, the PV5 due to launch this year.

Kia UK has consistently grown for over 30 years, supported by bold design, quality products and ever-evolving customer service. By 2027, the brand aims to offer no less than nine fully electric vehicles in the UK, a positive step towards becoming a leading global sustainable mobility solutions provider.

People are central to Kia UK and every day is an opportunity to learn something new and to grow personally and professionally. This was recognised with Kia UK named as one of the UK’s Best Workplaces 2025 by Great Place To Work and also ranked in the 2025 Best Workplaces for Women, Development, Wellbeing, and Manufacturing, Production & Transportation. Kia employees reported positively on areas such as working atmosphere, trust in management, corporate strategy, pride in working for the company, benefits, facilities and much more!

The Team

The Kia UK Marketing Team lead national campaigns, launch exciting products, shape media strategies, and drive tactical marketing initiatives. We organise high-profile events and manage prestigious sponsorships. We stay ahead with innovative campaigns and through collaboration with our dealer network. We manage and optimize customer interactions. You too could join our exciting journey, make a real impact and ensure Kia remains a leader in electric vehicles.

The Role

Join us as Dealer Digital Marketing Executive and support the Tactical and Dealer Marketing Manager to develop and implement Kia UK Limited’s (KUK) Marketing plans to become Leaders in Digital Solutions including Digital Showroom POS, Kia Marketing Portal, Digital media like search marketing and elements of CRM with the aim of building a loyal Kia customer database, driving sales and converting prospects to next generation Kia owners.

General Responsibilities:

• Working in conjunction with the relevant stakeholders and supporting the team to ensure that the marketing programmes and strategies are developed to meet the business objectives

• Supporting the creation of bespoke marketing materials, within agreed strategic requirements for usage

• Involved in the briefing process – from brief to approval and undertake the development of materials

• Assist with reporting and budget tracking

• Support all channels through our digital solutions, whether this be Retail, Fleet, Motability, Aftersales and Vans

Channel-Specific Responsibilities:

Dealer Marketing (60-80% of workload) – Cars and Vans

• Manage & support Digital POS content, ensuring it remains always up to date and relevant

• Ownership of Dealer Digital Solutions content and reporting, including Digital POS and Marketing Portal

• Enhancing Dealer & Customer usage of these digital tools e.g. marketing portal

• Reporting and analysis of usage, downtime, troubleshooting, etc

• Supporting the development of Creative assets for both National and Dealer templates

• Involved in the creation of Media assets for specific campaigns

• Website content creation, monitoring of key metrics and the generation of HTML e-mail campaigns/templates for National and Dealer

• Manage & Support the Dealer Leads Programme including Pay Per Click Search Marketing

• Support a range of events including national, regional and dealer events

• Provide regular reporting to stakeholders on the success of actions by channel

CRM (20-40% of workload) – Cars and Vans

• Manage the development of Digital Product Brochures and Spec Sheets

• Support with enhancing the website customer journey from emails through to conversion

• Support on National campaign/competition emails for Events, New Car Launches and Offers

• Support & Manage Dealer emails via Kia Contact

About You

Education:

• Educated to degree or equivalent level preferred.

Experience:

• Automotive experience required. An understanding of Project Management is highly beneficial.

• Broad spectrum of automotive knowledge across functions.

Skills:

• High energy, driven, self-starter and well-motivated

• Demonstrate effectiveness in working cross functionally

• Organised individual with a high level of attention to detail and results driven

• Demonstrates resilience, flexibility and willingness to explore different paths to achieve an outcome

• Ability to manage budgets, schedules and in preparing estimates

• Adjust quickly to new circumstances, challenges and ability to handle ambiguity

• A team player working on multiple projects supporting various initiative.

• Excellent working knowledge of MS Word, PowerPoint and Excel

We recognise that there may be a number of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t exactly match what we’ve outlined in the role description. If you think you could be a good fit for this role, we’d love to hear from you!

The Benefits

Flexible working hours (core hours between 10:00am-3:00pm)

Hybrid working (up to 2 days a week remote working pro rata)

Employee Car Scheme (car lease + insurance all included from £85/month)

Onsite Chef -> free lunch every day

???? Private Medical Care (Vitality)

Annual Health Checks and free flu jabs offered onsite

Private Dental Care (Denplan, £0 excess)

Pension with enhanced employer contribution

Income Protection & life Assurance

Critical Illness Protection

24 days Annual Leave + Bank Holidays

Wellness benefits including cycle to work scheme, free eye tests, employee assistance programme, Mental Health First Aiders and more

Financial hub providing free financial guidance and support

Work from anywhere for one week a year

Enhanced Maternity, Adoption and Shared Parental Leave (up to 6 months full pay)

Enhanced Paternity Leave

Free weekly yoga, football, and badminton clubs

Pool tables, dart board, and massage chairs onsite

Opportunity to get involved & give back via our charity partners

Birthday Vouchers

Celebrations such as our Spring Ball, Christmas events, Social Club and much more!

Location/Travel

The Kia UK Head Office is based in Walton-on-Thames, just a 5-minute walk from the station. We also have plenty of on-site parking for drivers, including EV charging ports.

There is step-free access throughout the building, but please let us know if you require any additional accessibility support and we will cater to your needs as best we can.

Interview Process

Step 1: CV review

Step 2: Teams interview

Step 3: Face-to-face interview

We are committed to providing an inclusive and accessible recruitment process. We understand that every candidate is unique, and we welcome the opportunity to make reasonable adjustments to ensure that all individuals can fully participate in our interview process. If you require any adjustments or support to facilitate your interview, please do not hesitate to reach out to [e-mail]. We are happy to discuss your needs and make arrangements that support your participation to best showcase your skills and qualifications.

At Kia, we are committed to employing the best-qualified people and provide equal opportunity for the advancement of employees including promotion and training and thereby not discriminating against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.