Data Strategy Director (9 Month FTC)

OLIVER Agency; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A marketing firm in London is seeking a Data Strategy Director to enhance CRM and data strategies for their North American client. The role involves working with various data points to improve attendee revenue and support strategic growth initiatives. Candidates must possess strong critical-thinking and communication skills, alongside a keen interest in behavioral science and analytics. This position offers a unique opportunity to lead data-driven projects that inform marketing strategies.

Qualifications

• Ability to carry out basic analysis and build business cases.
• Understanding of journey analytics and tagging implementation.
• Interest in behavioral science techniques.

Responsibilities

• Act as the central point for understanding commercial & customer behavior.
• Work with zero- & first-party data for performance analysis.
• Lead periodic review sessions and present recommendations.
• Design first-party data strategies for broader marketing.
• Foster best practices in measurement and insight generation.

Skills

Strong critical-thinking and problem-solving skills

Excellent communication / data storytelling skills

Understanding customer journeys and analytics

Desire to learn and innovate

Collaborative team player

Tools

GA (Google Analytics)

Adobe Analytics

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Data Strategy Director - North America (9-Month FTC)

Location: London, England, United Kingdom

Hours: 12pm-7.30pm

About the role:

As the only company to exclusively design, build and run in-house marketing agencies, OLIVER (part of the Inside Ideas Group) holds a unique position in the market.

We are seeking a Data Strategy Director to join our strategic partnership with a prominent international B2B events organisation, supporting their North American division. As a vital member of a 12-person team, you will contribute significantly to achieving key performance indicators, focusing on optimising attendee revenue for two event portfolios in the region.

In this role, you will work closely with the client's marketing team to provide dedicated data strategy and consultative expertise on all-things CRM, you’ll be a well-rounded data practitioner, leading workstreams with a strong focus on customer journeys and behaviour, as well as the data and content that power them.

You will help define, reshape and implement transformative revenue and growth initiatives, foster best practices, and help define future strategies that will drive sustained growth and success.

Our client is a leader in their industry, known for their ambition and innovation. They seek a collaborative partner to help them achieve their strategic goals, and this position is central to fulfilling those objectives.

What you will be doing:

• The central point of contact for understanding commercial & customer behaviour performance with reference to specific events, propositions and products.
• Working with zero- & first-party data to set, analyse and understand how our client is performing. This often requires deep analysis of historical trends, market sizing and shifts, as well as marketing campaign laydowns.
• Defining segmentation strategies that act as strategic swimlanes and help define campaign/targeting rules and laydown design.
• Leading on periodic review sessions where you will summarise performance and present recommendations. You will need to act at the ultimate voice of reason and hold others close to commercial performance.
• Designing wider 1 st party data strategies that can be utilised in broader marketing and proposition strategies across channels.
• Develop innovative approaches to data solutions – leveraging analytics, automation and diverse datasets to decode consumer behaviour and gain a deeper understanding of performance and headroom.
• Support the wider marketing teams to develop test and learn / growth strategies to identify new creative and consumer optimisation opportunities to enhance the ROI of campaigns.
• Leverage knowledge of wider analytical techniques such as predictive modelling, cluster and segmentation to develop new routes to tackling client requirements.
• Working with stakeholders to embed best practice measurement, dashboarding / reporting and insight generation at the heart of all our work – ensuring work is always insightful and action oriented.
• Act as an ambassador for data & AI, showcasing the value it can add to creative, content and experiences

What you need to be great in this role:

• Strong critical-thinking and problem-solving skills
• Understanding of tracking customer journeys across channel inc. journey analytics, tagging and implementation, platforms such as GA & Adobe
• Desire to continually learn and push the boundaries
• Excellent communication / data storytelling skills, ability to distil complex ideas for non-technical audiences
• An active interest in behavioural science approaches and techniques – and how this can be delivered through data
• Ability to carry out basic analysis and build business cases
• Confidence and comfortable working in a fast-paced, changing environment
• Collaborative team player, open minded
• Ability to work with and influence stakeholders at all levels

Req ID: 14084
#LI-LE1 #LI-director #LI-Onsite

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.