Data Strategist

Armadillo CRM; Bristol; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

Armadillo CRM seeks a Data Strategist to enhance client CRM strategies using data insights. The role involves supporting strategic direction, managing data projects, and creating engaging presentations to improve customer journeys. Enjoy a hybrid work environment and benefits including cater lunches, extensive leave, and a contributory pension.

Benefits

Catered lunches Tuesday - Thursday

25 days annual leave, plus birthday off

Contributory company pension

Relocation package

Vitality health insurance

Qualifications

• Knowledge of CRM principles and channels.
• Experience using data-driven insights for strategies.
• Confidence with Microsoft Office suite, especially Excel.

Responsibilities

• Support development of CRM strategies leveraging data for ROI.
• Lead market, data, and competitor research.
• Develop compelling data storytelling presentations.

Skills

Data-driven insight

Behavioural economics

CRM principles

Performance Marketing

Data storytelling

Tools

Tableau

Adobe Analytics

Microsoft Excel

Job description

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We’re an independent CRM agency that combines data, insight, and strategy with talent, personality, and craft to deliver fantastic results for global brands.

We’re empowered by our freedom to flex for our clients.
We’re proud of how every individual has a part to play.
We’re passionate about turning problems into solutions.

We are Armadillo.

At Armadillo, we work with some of the world’s biggest brands, including Disney, Greene King, Nationwide, Huel, P&O Cruises and Cunard Cruises, to produce beautifully creative and effective CRM campaigns.

We believe in the long-term success that comes from always putting the best interests of our clients and the well-being and progression of our staff at the heart of everything we do. We are ambitious and free-thinking, yet at the same time pragmatic and straightforward.

We have ambitious plans to grow the agency. Our aim is to become the UK’s most recommended CRM agency: the one everyone wants to work with or for.

We are now looking for a Data Strategist to come and join our team here at Armadillo.

So, think you can help us?

Data Strategist Role

Working as part of the Strategy team, the Data Strategist is a new role which will support our Data Strategy Director with the delivery of CRM strategies on behalf of our clients, with a particular focus on how they can leverage data to deliver against their KPIs and generate ROI.

Data Strategist Responsibilities

• Input and support the development of CRM strategy for clients with a focus on how to leverage data to measure and generate ROI, and deliver against their KPIs
• Demonstrate understanding of client’s strategic goals, particularly those which aim to drive value from data and deliver against strategic plans across multiple projects
• Deliver comms plans across mid-level projects, ensuring they are optimised against client strategies, with a focus on how to leverage data and technology to deliver more effective customer journeys.
• Lead on market, data and competitor research to inform strategic direction and campaign plans
• Write or input into data project briefs to ensure they are optimised against client strategy and provide clear data and/or technical requirements to specialist teams
• Demonstrate clear, practical knowledge of analytical approaches with the ability to translate the complex into simplified explanations.
• Support the development of data storytelling in the agency - craft these stories in tools such as Powerpoint to deliver simple but compelling and visually appealing decks for Manager level clients
• Support the application and improvement of performance measures used to determine success against client KPIs
• Leveraging tools like Tableau and Adobe Analytics and helping to identify optimisation opportunities
• Owning and maintaining excellent client-agency relationships with stakeholders up to management level
• Support and input into conversations with 3rd party contacts to further leverage data against client KPIs, e.g., Braze & other agencies
• Presenting to client contacts with presentations that tell a story using strategy, data and insights

Data Strategist Requirements

• Knowledge and demonstrable experience of working on CRM principles, channels & case studies/ award wins
• Demonstrable experience using data driven insight and behavioural economics on customer behaviours to enable development of strategies
• Working understanding of Performance Marketing and data driven CRM’s role within that
• Ability to leverage tools like Tableau and Adobe Analytics to a good standard to help identify optimisation opportunities
• Confidence using the Microsoft Office suite/ Google Equivalents, in particular Excel
• Be ambitious within your role - recognise, communicate and act on opportunities to benefit Armadillo, our colleagues, clients and our partners.
• Hybrid environment – 3 days in our central Bristol office / 2 days optional office/home working
• Catered lunches Tuesday - Thursday at our office & breakfast options
• 25 days’ annual leave plus a day off on your birthday, increasing by 1 day per annum at each year anniversary up to 30 days, plus bank holidays
• Summer and Festive hours – finish 2.5 hours early one Friday per month in June, July, August and one day, chosen by you, in December
• Contributory company pension 4% employee 3% employer of total pay through salary sacrifice, escalating 1% each year following your 2nd anniversary at Armadillo, up to 8% employer contribution
• Relocation package
• Vitality health insurance
• Lots of social events, including Summer and Christmas parties
• Cycle to work scheme
• Employee Assistance Programme offered by Health Assured
• IPA Membership

Equal opportunities
Armadillo is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.