Data Scientist with PyMc, Python & Marketing Mixed Modelling

Lorien; London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading global company seeks a Data Scientist with expertise in PyMc and Marketing Mix Modelling for a 6-month contract in London. This role involves overseeing data collection and analysis to enhance marketing effectiveness through robust modeling techniques. Candidates should possess strong statistical and programming skills, particularly in Python and SQL, to develop and implement advanced marketing models. An MS or PhD in a relevant field is highly desirable, reflecting the technical nature of this position.

Qualifications

• Expertise in PyMc and statistical modeling techniques.
• Experience with regression models, data mining complex datasets.
• Strong understanding of data science frameworks.

Responsibilities

• Oversee data collection, extraction, validation, and analysis.
• Build and improve marketing models based on specific KPIs.
• Validate models and suggest improvements for robust data analysis.

Skills

Marketing Mix Models

Python

Pymc

SQL

Statistical Modelling

Machine Learning

Probabilistic Programming

Education

MS or PhD in Data Science or related field

Tools

SQL

Spark

Azure

Job description

Data Scientist with PyMc, Python & Marketing Mixed Modelling

Job Type

Contract/Temporary

Location

London

Negotiable

Job Ref

BBBH160520_1752763813

Date Added

July 17th, 2025

Consultant

Louis Poynter

Data Scientist with PyMc, Python & Marketing Mixed Modelling experience
6 Months Contract
Inside IR35
Remote/Hybrid working
Bankside

My client a top Global company are currently looking to recruit a Data Scientist with PyMc & MMM experience to join their team on a 6-month contract basis. Please note if successful this position will need to set up via an Umbrella Company/PAYE. This Data scientist required to work with our clients Data Science team to drive Marketing Effectiveness using Marketing Mix Modelling, Multi-Touch Attribution, and other models.

Responsibilities:

• Oversee and be responsible for data collection including data extraction and manipulation, data analysis and validation.
• Analyse all datasets to ensure that each KPI is understood, and data is ready for modelling.
• Proficiency in using Excel/SQL/Python/Pandas to process, transform, create variables, and build models.
• Build base models according to the project specification, incorporating all drivers of KPIs, providing rationale for variables selection, understanding coefficients and contributions.
• Taking base models, oversee or build in additional improvements and progress the model towards finalisation
• Create sales effect/ ROI workbook,
• Create response curves and optimisation charts
• Budget allocation. Run scenarios required to answer client objectives for the purpose of forward looking optimization,
• Validate models, identify areas of weakness, suggest and test possible improvements and ensure robustness and validity.

Requirements:

• Proven experience in developing and implementing Marketing Mix Models
• Be an expert in PyMc, Python and familiar with R programming for MMM Models
• Have in depth understanding of statistical modelling / ML techniques
• Experience with Regression based models applied to the context of MMM modelling
• Solid experience with Probabilistic Programming and Bayesian Methods
• Be an expert in mining large & very complex data sets using SQL and Spark
• Have in depth understanding of statistical modelling techniques and their mathematical foundations,
• Have a good working knowledge of Pymc and cloud-based data science frameworks and toolkits. Working knowledge of Azure is preferred
• Have a deep knowledge of a sufficiently broad area of technical specialism (Optimisation, Applied Mathematics, Simulation)
• MS or PhD degree in Data Science, Computer science, applied mathematics, statistics, or another relevant discipline with a foundation in modelling and computer science is highly desirable, but not essential.

Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.