Data Scientist, Marketing Insights and Analytics

TikTok; London; On-site; GBP 45,000 - 70,000; Full time

Job summary

TikTok is seeking a Data Scientist for its Marketing Insights and Analytics team in London. This role focuses on applying data science solutions to optimize marketing campaigns, conduct A/B testing, and work closely with cross-functional teams to drive effective marketing strategies. The ideal candidate will leverage strong analytical skills and effective communication to influence strategic decision-making across the organization.

Qualifications

• Experience in marketing or growth-related environment.
• Strong communication and presentation skills.
• Experience working with cross-functional teams.

Responsibilities

• Design and conduct A/B experiments for marketing optimization.
• Develop and maintain reporting dashboards and data pipelines.
• Define key marketing measurement frameworks.

Skills

Communication

Analysis

Collaboration

Education

Experience applying scalable analytics solutions

Tools

SQL

Python

Job description

Data Scientist, Marketing Insights and Analytics

Data Scientist, Marketing Insights and Analytics

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Responsibilities
About the Team

The Marketing Data Science team, part of Marketing Insights & Analytics, is a critical business partner to Global Brand & Communications and Global Marketing. We bridge technical rigor with business strategy, delivering data science solutions that drive marketing efficiency and impact.

About the Role
You will join a team that is responsible for marketing revenue modeling, campaign measurement, and deep-dive analyses to uncover market opportunities. We focus on building, expanding, and automating data science capabilities, influencing top-line budget allocation and shaping TikTok’s marketing strategy at scale.

Responsibilities
- Bridge technical expertise with business needs by designing scientifically
rigorous experiments and translating complex findings into actionable
insights for non-technical stakeholders.
- Design, conduct, and analyze A/B experiments to optimize marketing
campaign performance and guide strategic decision-making.
- Develop and maintain reporting dashboards and data pipelines to improve
efficiency, enhance cross-organizational synergy, and streamline internal
workflows.
- Partner closely with marketing and cross-functional teams (research,
insights & analytics, product, operations) to improve internal tool alignment
and automation.
- Define and implement key marketing measurement frameworks, proactively
identifying opportunities to improve campaign effectiveness through data-
driven insights.
- Develop audience targeting strategies based on data science methodologies
to enhance marketing precision and impact.
- Develop knowledge of marketing strategy and experimentation best
practices to expand analytical capability and business impact.
- Support marketing research by applying advanced analytics to answer
critical business questions and uncover market opportunities.
- Influence stakeholders and drive impact without formal authority by
leveraging data-driven insights and strategic recommendations.

Qualifications
Minimum Qualifications

- Experience applying scalable analytics solutions in a marketing or growth-
related environment.
- Strong communication and presentation skills, with the ability to influence
decision-making.
- Experience working with cross-functional teams, including engineering and
product teams, to develop automated solutions.

Preferred Qualifications
- Familiarity with advanced marketing measurement techniques, such as
attribution modeling, incrementality testing, and meta-analysis.
- Strong expertise in hypothesis testing, A/B testing, and causal inference
methodologies.
- Proficiency in SQL and Python or R for data analysis and pipeline
development.
- Experience designing, maintaining, and optimizing reporting dashboards and
data pipelines.
- Proven ability to analyze metric movements, identify drivers, and derive
insights.
- Experience working with non-technical stakeholders, translating data
findings into strategic recommendations.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Engineering and Information Technology

• Industries

  Technology, Information and Media

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