Data Scientist - Marketing AI & Insights

Haleon; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Haleon is building a world-class AI & Data Science capability to power Marketing and Consumer Insights with responsible AI at its core. This role contributes to the development of models, pipelines, and tools that enable data-driven decisions across brands and campaigns.

You will collaborate with product owners, data engineers and ML engineers, shaping data science solutions from modelling to deployment within Haleon’s agile, performance-focused culture.

Qualifications

• MS or PhD degree in Data Science, Computer science, applied mathematics, statistics, or another relevant discipline with a strong foundation in modelling and computer science.
• Industry experience with developing machine learning models and creating software pipelines to build and make predictions with those models.

Responsibilities

• Participate in creating, evolving, and developing data science models for Marketing and Consumer Insights teams (Marketing Mix Modelling, Attribution Models, Personalisation, Digital and non-Digital marketing measurement etc)
• Work closely with product owners, data engineers and machine learning engineers to deliver high quality data science powered solutions to interesting problems
• Help prepare datasets to train and validate machine learning models
• Define and implement metrics to evaluate the performance of the models
• Support the deployment of machine learning models on our infrastructure
• Leverage third-party, syndicated and media data to provide insights on media effectiveness, creative effectiveness, promotions and pricing to key stakeholders and specifically for joint business operations
• Drive marketing automation, e.g. audience targeting and profiling, content production, digital marketing campaigns optimization…
• Conceive and implement statistical models and Multi-Variate Tests to measure the impact of business decisions and market disruptions to surface empirical insights

Skills

Data Science

Machine Learning

Education

MS or PhD in Data Science or related

Job description

Haleon is building a world-class AI & Data Science capability to power Marketing and Consumer Insights with responsible AI at its core. This role contributes to the development of models, pipelines, and tools that enable data-driven decisions across brands and campaigns.

You will collaborate with product owners, data engineers and ML engineers, shaping data science solutions from modelling to deployment within Haleon’s agile, performance-focused culture.