Data Scientist, Customer Marketing

Blue Pelican; London; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

A leading fintech firm in Central London seeks a Data Scientist to enhance customer marketing strategies through analytics and data modeling. This role offers a salary of £50,000 - £55,000 plus benefits like a bonus and healthcare. The ideal candidate has strong skills in SQL and Python, along with experience in CRM or marketing analytics. Join a dynamic team to work with top-quality data assets in a hybrid working environment.

Benefits

10% bonus

Pension

Healthcare

Life assurance

Qualifications

• Solid background in statistics.
• Experience in analyzing large relational databases.
• Understanding segmentation in marketing.

Responsibilities

• Make recommendations to improve targeting based on campaign performance.
• Deploy data science solutions like ML and next best action models.
• Collaborate with data engineers to specify data requirements.

Skills

SQL

Python

CRM analytics

Predictive analytics

Data storytelling

Tools

Redshift

Job description

Data Scientist, Customer Marketing (CRM Analytics)

Location: Hybrid working, Central London offices, 10 days per month.

Salary: £50,000 - £55,000 plus 10% bonus, pension, healthcare, life assurance, etc.

You will join an 800-person B2C fintech with one of the largest consumer databases in the UK, comprising over 30 million customers.

The team is part of their CRM division, focusing on customer marketing initiatives that creatively utilize data within marketing contexts.

Your role involves making recommendations to improve targeting based on campaign performance, deploying data science solutions like ML and next best action models, and integrating these into marketing activities to add value.

Additionally, you will explore new data assets within or outside the business, aiming to enhance personalization, identify new trigger points, and develop customer journeys or improve campaign targeting strategies.

You will collaborate with data engineers to specify data requirements, shape data feed operations, and activate data assets for CRM marketing.

As the subject matter expert on customer and campaign data, you will ensure the right data is accessible for top-tier customer marketing, working across data strategy, CRM analysis, and predictive modeling, covering data planning, analytics, decision science, and data science disciplines.

Technical skills needed include a solid background in statistics, proficiency in SQL and Python, and experience analyzing large relational databases.

A natural curiosity about customer behavior and CRM campaign dynamics is essential.

What makes this opportunity interesting?

It’s the people, environment, and employer brand. This employer is highly regarded, with a strong consumer focus and a reputation for doing good by the consumer, which also benefits employees.

If you want to work with impressive people and inspirational leaders in a fast-paced, ambitious, yet caring environment, this is the place for you.

Experience Needed

• CRM or marketing analytics background, understanding segmentation, predictive analytics, and data science techniques in a marketing context.
• Strong analytics skills, including storytelling and insight generation—this is not just reporting.
• Proficiency in SQL and Python, with experience working with cloud data warehouses like Redshift.
• Curiosity about the 'why' behind data findings and analytics outputs.
• Comfort in fast-paced environments typical of retail, digital, or tech sectors.