Data Scientist - Consumer Behaviour

Datatech Analytics; London; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

An established industry player is seeking a passionate Data Scientist to join their innovative team in London. This role involves working with extensive consumer behavioral data to deliver actionable insights for some of the world's largest brands. You will gather and refine datasets, apply advanced econometric techniques, and explore machine learning to enhance model accuracy. If you thrive in a dynamic environment and are eager to make a significant impact, this opportunity is perfect for you. Join a forward-thinking company that values your expertise and creativity in driving data-driven strategies.

Qualifications

• 5+ years of experience in data analysis with strong proficiency in SQL and Python.
• Knowledge of econometric techniques and media channel metrics.

Responsibilities

• Gather and preprocess large-scale media datasets for analysis.
• Apply econometric techniques to uncover insights on media spend impact.
• Deliver data-driven insights to optimize media buying strategies.

Skills

Data Analysis

SQL

Python

Econometrics

Regression Analysis

Time Series Modelling

Panel Data Analysis

Machine Learning

Education

Bachelor's degree in a relevant field

Tools

Data Analysis Tools

Job description

London office hybrid 3 days per week - Salary negotiable dep on experience between £70,000-£80,000 - J12933

Please note this client is unable to offer sponsorship so please ensure you have full UK working rights.

Datatech are working exclusively with a boutique start up in London, staffed across the UK, US and Canada, to grow their team. This leading consumer behavioural data organisation are servicing some of the largest brands and media companies worldwide and have been working for the last 6 + years adding value to their clients.

This company have an incredible amount of data, and having just skimmed the surface of this, there is a huge opportunity to delve deeper and bring their potential to life.

For the role of Data Scientist, we are looking for an enthusiastic and driven individual, ready to get stuck into some extremely interesting projects and work with some huge global brands.

The Role

• Gather, refine, and pre-process large-scale media datasets from diverse sources (CRM, ad servers, audience panels) to ensure accuracy and readiness for analysis.
• Apply econometric techniques such as regression analysis, time series modelling, and panel data analysis to uncover insights into the impact of media spend on business outcomes.
• Deliver data-driven insights to optimize media buying strategies, guiding channel allocation, budget distribution, and creative testing for maximum impact.
• Advanced analytics- explore advanced data analysis techniques, such as machine learning, to improve model accuracy and uncover deeper, more actionable insights.

The Ideal Candidate

• 5+ years of experience with a strong proficiency in data analysis tools and techniques (e.g., SQL, Python).
• Knowledge of different media channels (social media, print, television, online advertising) and their metrics.
• Previous Econometrics background, expertise in statical methods like linear regression.
• Data modelling knowledge.
• Understanding business objectives and ability to translate data insights into actionable actions.

If this sounds like the role for you then please apply today!