Data Scientist, Consumer Analytics & Personalisation

Edrington; Glasgow; Hybrid; GBP 52,000 - 66,000; Full time

Benefits offered by this job

Salary range

Holiday entitlement

Pension scheme

Share reward

Private medical

Wellbeing support

Product allowance

Staff discount

Hybrid working

Parental leave

Carers leave

Job summary

Edrington in the United Kingdom is seeking a Data Scientist – Consumer Data to transform consumer data into actionable insights that inform brand strategy and CRM across The Macallan, Highland Park, The Glenrothes and Brugal.

You will work with Marketing, CRM and Digital Technology teams to mine, model, and interpret complex datasets, develop predictive insights, and help evolve data capabilities in a modern product-led tech organisation.

Qualifications

• Proven experience in data science or advanced analytics roles using consumer data.
• Strong analytical and statistical capability with experience delivering actionable business insight.
• Experience building predictive models that support operational decision-making.
• Advanced SQL capability and experience working with analytical data platforms.

Responsibilities

• Apply advanced analytics and data science techniques to consumer data across Edrington brands.
• Analyse complex, multi-source datasets to identify consumer behaviour, patterns and opportunities.
• Generate actionable insight to inform consumer engagement, CRM strategy, personalisation and proposition development.
• Design, build and maintain predictive and prescriptive models (e.g. propensity, Next Best Action, lifetime value, engagement forecasting).
• Develop and maintain consumer segments and personas enriched through behavioural data.
• Design and evaluate experiments (e.g. A/B testing, uplift modelling) to assess effectiveness and incrementality.
• Develop and maintain dashboards and analytical outputs to track consumer engagement and CRM performance.
• Define and standardise KPIs and measurement approaches across brands and markets.
• Work with engineering and platform teams to shape scalable, reusable consumer data models and pipelines.
• Contribute to the development of curated, governed datasets for analytics and reporting.
• Identify opportunities to improve data capture, instrumentation and enrichment.
• Evaluate emerging analytics, data science and AI capabilities and recommend adoption where appropriate.

Skills

Advanced SQL

Python

R

Power BI

CDP/CRM familiarity

Data governance

A/B testing

Statistical modelling

Data pipelines/ETL

Strong communication

Stakeholder management

SQL databases

Tools

SQL

Power BI

ETL tools

Python

Job description

Edrington in the United Kingdom is seeking a Data Scientist – Consumer Data to transform consumer data into actionable insights that inform brand strategy and CRM across The Macallan, Highland Park, The Glenrothes and Brugal.

You will work with Marketing, CRM and Digital Technology teams to mine, model, and interpret complex datasets, develop predictive insights, and help evolve data capabilities in a modern product-led tech organisation.