Data Product Manager

Burberry; London; On-site; GBP 50,000 - 75,000; Full time

Job summary

Burberry seeks a Data Product Manager to enhance marketing data management processes. This role involves ensuring data quality, collaborating with marketing and data teams, and overseeing the Data Catalogue for marketing domains. The ideal candidate will possess strong analytical skills, familiarity with marketing platforms, and experience in data governance.

Qualifications

• Experience in classifying marketing & campaign content using Digital Asset Management tools.
• Familiarity with data quality rules and data governance procedures.
• Understanding of various marketing channels and campaign assessment.

Responsibilities

• Accountable for reliability and availability of marketing data across platforms.
• Engagement role between functionalities to lead marketing data processes.
• Collaborates with data teams to ensure data quality and availability.

Skills

Data Governance

Data Quality

Marketing Analytics

SQL

Data Visualization

Education

Degree in Data Science, Marketing, or related field

Tools

Power BI

Google Analytics

Job description

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At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

The Data Product Manager will work directly with our digital, marketing, data science and technology teams in a highly dynamic and fast paced environment. They will be responsible for the management and processes surrounding data related to all marketing content and marketing events/campaigns. This includes the re-usability of marketing data across our marketing systems and analytics platforms, which underpins both Burberry’s personalisation capabilities and enables increased effectiveness of marketing campaigns and investments. They will be responsible for shaping and managing a prioritised plan around evolving the data quality in this space, and interact daily with marketeers, data scientists and data architects to ensure suitability and availability of data. They will also own the content of the Enterprise Data Catalogue for marketing data domain and will be using our Data Quality / Data Observability tooling to ensure quality of Data Products they own

RESPONSIBILITIES

• Accountable for reliability and availability of Marketing data across platforms, available as products on ourAnalytics Platform – both for marketing content and campaigns.
• Accountable for marketing data processes & onboarding on to Analytics Platform.
• Engagement role between functions and departments to lead & coordinate marketing data processes andpartner with technical teams and agencies to agree and govern marketing data lineage.
• Delivery and execution of marketing data feed for all marketing channels.
• Works with business partners to define and establish data quality rules, definitions and strategy consistent with division and organizational strategies and goals for new and legacy data feeds.
• Ensure Data Quality rules are captured within our Data Catalogue & Data Quality/Observability tooling,identified DQ issues are resolved within agreed SLAs and relevant audiences are informed through our Data Catalogue channels.
• Collaborates with Product Managers, Data Scientists and Data Analysts to ensure data quality andavailability
• Focuses with Data Science and Technology Teams on driving automated tagging of marketing data whererequired
• Plays key role in ensuring marketing data is available, well curated in catalogue tools, understood andcertified, enabling and uncovering further business opportunities related to marketing data
• Advocating for and supporting active Data Governance within the Marketing Domain
• Owns the roll out of Data Catalogue to marketing communities and owns Marketing Data Domain within theData Catalogue

PERSONAL PROFILE

• Experience in classifying marketing & campaign content using Digital Asset Management tools
• Awareness of automated tagging approaches
• Familiar with and able to apply in practice data quality rules and data governance procedures – experience inusing DQ/DO Tool will be an advantage
• Understanding of audience management
• Understand business needs within marketing domain and can suggest and take actions to accommodate
• Familiar with marketing taxonomy and measurement from different digital and offline marketing channels
• Capture, analyse and document requirements while supporting the communication and delivery ofrequirements with relevant stakeholders
• Experience in common marketing channels including google marketing platform & major global and apacpaid platforms such as meta, tiktok, naver etc
• Has a good understanding of marketing attribution and metrics from direct platforms and those sourced viatools such as google analytics or snowplow
• Have experience with platform API and can navigate platforms for definitions, data discovery
• Have exposure with media spend planning process and understanding of analytics models for budgeting
• Previous experience in assessing the success of marketing campaign using analytical methods
• Data, data lineage and data usage in systems familiarity preferred
• Affinity and interest in analytics and analytics tools
• Confident in using SQL (medium level minimum) – hands on
• Ability to visualise data flows
• Power BI / other visualisation tools knowledge at the user level preferred
• Familiar with Data Analytics Lifecycle
• Data Product Management awareness – ideally experience
• Excellent communication skills and the ability to convey information succinctly and concisely
• Able to translate between technical and business teams
• Present a welcoming attitude to change and adjusts dynamically to continuous business change andimprovement
• Capable and proactively takes on different activities in line with business need
• Excellent interpersonal skills, able to build relationships and collaborate effectively with others at all levelsacross the business

MEASURES OF SUCCESS

• Delivery of desired service performance, within agreed budget targets.
• Technical issues are resolved quickly and effectively.
• Positive Retail Management and IT feedback.

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || IT || ANALYTICS || n/a ||

Job Segment: Channel Marketing, Marketing Manager, Event Marketing, Data Management, Marketing, Data

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