JOB DESCRIPTION
Position/Title: Data Quality Senior Manager - Business Intelligence
About OpenConnect:
OpenConnect is a bespoke team within GroupM, created to support BT Group in the UK. The team comprises over 100 specialists in media, data, and technology, managing over £150m of media billings for BT Group's consumer and business divisions. You will experience the Broadband, Mobile and TV market and help work towards Award Winning campaigns. It’s a challenging yet fun team to be part of, working with some of the most forward-thinking clients in the industry.
Practice Summary:
The Business Intelligence team is responsible for providing actionable insights to drive business decisions. We are experts in data collection, analysis, and visualization, ensuring data accuracy and reliability across all media campaigns. We are the guardians of data quality, working to maintain data integrity and provide stakeholders with the confidence to make informed decisions.
Position Summary:
Our client expects reliable data provisioning and campaign reporting. The Data Quality Senior Manager is a critical position to ensure the accuracy, consistency, and reliability of our campaign and tracking data across various media platforms and data warehouses.
Your role will involve collecting, dashboarding, monitoring and analysing critical datasets and working with internal and external stakeholders to flag discrepancies and ensure adherence to EE’s data taxonomy and naming conventions.
Essential Functions/Responsibilities:
Collecting relevant data points from media platforms and data warehouses, leveraging automation where possible.
Building and maintaining API pipelines for data transfer where necessary
Building and maintaining dashboards to enable monitoring of the following:
Media campaign tracking metrics (web, app, offline and server-side conversions)
Adherence to EE’s data taxonomy and naming conventions within media platforms
Analysing data within the above dashboards and identifying anomalies and discrepancies
Flagging the above anomalies to relevant stakeholders, both internal and external.
Collaborating with OpenConnect and client teams to resolve discrepancies
Creating, presenting and maintaining documentation relative to EE’s data quality principles and requirements
Required Platform and Coding Skills
Proficiency with the following:
Dashboarding tools such as Looker Studio, Looker, or Power BI
SQL for data querying and manipulation
Excel or Google Sheets for data analysis and reporting
Experience coding in Python or Javascript
Experience with BigQuery or similar cloud-based data warehousing solutions.
Experience with Google Marketing Platform, social media ad managers (Meta, TikTok, Snapchat, Reddit) and mobile measurement partners
Required Soft Skills
Excellent problem-solving skills with the ability to investigate and resolve data quality issues.
Data literate with a strong understanding of data concepts and principles.
Analytical mindset with the ability to identify patterns, trends, and anomalies in data.
Sound written and verbal communication skills, with the desire to learn and advance.
Able to create presentations, in slides or document format.
Strong organizational skills, close attention to detail and ability to multi-task.
Ability to adhere to deadlines.
Ability to work independently and to collaborate in a team environment.
Required Experience:
Minimum of 3 years of experience in a data quality, data analysis, or business intelligence role.
Proven understanding of the media landscape
What you can expect from GroupM
GroupM’s mission is to shape a new era of media where advertising works better for people. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As a GroupM employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.
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