Data Insight Analyst

Primark; Reading; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

Primark is seeking an Insight Analyst to partner with stakeholders across Trading, Customer, and Retail Operations to deliver impactful business insights. You will analyse complex datasets with SQL and reporting tools, turning outputs into clear data-driven narratives and actionable recommendations.

You will develop dashboards, scorecards, and management packs while identifying opportunities to streamline reporting and drive measurable business value across the organization.

Qualifications

• Experience in analytics, insights, reporting, or commercial analysis within retail, apparel, grocery, FMCG, or other fast-paced consumer-focused environments.
• Proficiency in Power BI, Tableau, or similar reporting and analytics tools, with experience creating dashboards, scorecards, KPI frameworks, and performance reporting.
• Strong commercial acumen connecting data to sales growth, margin, stock availability, and operational effectiveness.
• Excellent communication and data storytelling skills to translate findings into clear narratives for diverse stakeholders.
• Proven stakeholder management and commercial partnering experience delivering insights with tangible value.

Responsibilities

• Deliver impactful business insights by partnering with stakeholders to understand commercial challenges and translate data into actionable recommendations.
• Analyse and interpret complex datasets using SQL, insight applications, and reporting tools to uncover trends and support decisions.
• Create data-driven stories with clear visuals and concise recommendations for technical and non-technical audiences.
• Develop and enhance reporting solutions, including dashboards, scorecards, and management packs for measurable business value.
• Drive continuous improvement by identifying manual processes and opportunities to streamline reporting and insight delivery.
• Collaborate with cross-functional Data & Analytics teams while maintaining data quality and trusted outcomes.

Skills

SQL

Data storytelling

Stakeholder management

Analytical thinking

Commercial analysis

Tools

Power BI

Tableau

Reporting tools

Job description

What You'll Do as Insight Analyst

In your role, you'll collaborate with different people across a range of skillsets. Here's a flavour of your day-to-day:

• Deliver impactful business insights by partnering with stakeholders to understand commercial challenges, frame key business questions, and translate data into actionable recommendations that drive better decision-making.
• Analyse and interpret complex datasets using SQL, insight applications, and reporting tools to uncover trends, identify risks and opportunities, and support decisions across Trading, Customer, Retail Operations, and other commercial functions.
• Create compelling data-driven stories by turning complex analytical outputs into clear, concise insights, visualisations, and recommendations that are easily understood by both technical and non-technical audiences.
• Develop and enhance reporting solutions, including dashboards, scorecards, and management reporting packs, ensuring outputs are accurate, consistent, user-friendly, and focused on delivering measurable business value.
• Drive continuous improvement by identifying manual processes, recurring business questions, and opportunities to streamline, standardise, and optimise reporting and insight delivery across the organisation.
• Collaborate with cross-functional Data & Analytics teams, including Business Partners, Senior Analysts, Data Engineers, and Data Scientists, while maintaining strong data quality standards and ensuring trusted, insight-led outcomes that support commercial growth and operational performance.

What You'll Bring

Here at Primark, we want everyone to feel valued - so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• Experience in analytics, insights, reporting, or commercial analysis within retail, apparel, grocery, FMCG, or other fast-paced consumer-focused environments, with strong SQL skills and the ability to confidently query, analyse, and interpret data to support business decisions.
• Proficiency in Power BI, Tableau, or similar reporting and analytics tools, with experience creating insightful dashboards, scorecards, KPI frameworks, and performance reporting that drive measurable business outcomes.
• Strong commercial acumen with the ability to connect data and analysis to sales growth, conversion, margin improvement, markdown optimisation, stock availability, customer performance, and operational effectiveness.
• Excellent communication and data storytelling skills, with the ability to transform complex analytical findings into clear, compelling narratives, visualisations, recommendations, and decision-support materials for a wide range of stakeholders.
• Proven stakeholder management and commercial partnering experience, working collaboratively to understand business priorities, challenge assumptions constructively, shape analytical requirements, and deliver actionable insights linked to tangible value and benefits realisation.
• A proactive and solution-focused mindset, comfortable working with imperfect data, applying appropriate quality checks, improving reporting processes, simplifying decision-making, and identifying opportunities to enhance productivity, reporting efficiency, and overall business performance.

Does this sound like you? Great, because we can't wait to see what you'll bring. You'll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we're excited about our future - and we're excited to develop yours.

About Primark

At Primark, people matter. They're the beating heart of our business and the reason we've grown from our first store in Dublin in 1969 to over 80,000 colleagues and over 480 stores in 18 countries today and growing.

So, what's a career at Primark all about? The positive impact you're making, the experiences you're having and the people you're with. It's that feeling that turns a job into something more. Celebrating the wins, working at pace, and pulling through the challenging times with passion, courage, and your team by your side. It's what drives us every day.

You're our driving force. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

#LI-Hybrid