Data and Reporting Analyst

Kairos Recruitment; Leeds; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

An innovative digital marketing agency seeks a Data and Reporting Analyst to spearhead the establishment of a data and analytics team. In this hybrid role, you will leverage your expertise in data modeling and reporting to create impactful dashboards that measure performance against client objectives. Your contributions will not only enhance campaign performance but also drive strategic insights across a diverse client portfolio. Join a forward-thinking company that values your skills and offers a dynamic work environment, complete with generous benefits including private health insurance and hybrid working options.

Benefits

Hybrid working (3 office days)

25 days holidays + bank holidays

Free onsite gym

Birthday off

Private health insurance

Qualifications

• Strong experience in data analysis and reporting.
• Hands-on experience with data pipelines and ETL processes.

Responsibilities

• Lead data projects to guide strategy and support team goals.
• Implement tracking and build custom reporting dashboards.

Skills

GA4

Google Tag Manager

Looker Studio

Power BI

Data pipelines

ETL processes

Performance marketing analysis

User journey analysis

Tools

Looker Studio

Power BI

Google Big Query

Adverity

Job description

Data and Reporting Analyst
-Leeds/Hybrid
-Up to 50k

A digital marketing agency in Leeds are seeking a strategic and technically skilled Data and Reporting Analyst to establish a data and analytics team.
As a Data and Reporting Analyst you will be responsible for creating and implementing tracking requirements, then using the advanced tracking implemented, build out customised reporting dashboards to showcase performance against a client's objectives and KPIs. The Data and Reporting Analyst will work across a wide range of clients, supporting multiple teams

The role:
Lead projects using data modelling and analysis techniques to guide strategy.
Support to build the team's goals, roadmaps and processes.
Implement campaign tracking through Google Tag Manager.
Build custom reporting dashboards using tools such as Looker Studio and Power BI.
Analyse data to provide actionable insights that enhance campaign performance.
Develop and maintain the reporting dashboard to visualise key metrics for clients and internal teams. (Power BI, Tableau, Looker Studio)
Identify opportunities to integrate data from multiple platforms using existing tools such as Adverity or Google Big Query and suggest news ways of combining data.
Implement cookie compliance across new websites and existing websites, creating a reusable and efficient solution.
Feed into new business decks, providing top level insights to initiate new business opportunities.
Skills required:
Strong experience with GA4 and Google Tag Manager.
Strong working knowledge of Looker Studio and Power BI.
Hands-on experience with data pipelines and ETL processes.
Experience analysing data across performance marketing channels
Experience analysing user journey behaviour and analysing drop offs, providing enhancements and recommendations.
Desirable skills
Basic knowledge of CRO tools and creating tests
Exposure of CRM and email marketing analytics e.g Klaviyo
Basic knowledge of Performance Marketing platforms, Google Ads, Meta, TikTok to review data and pull through to reporting tools.
Agency benefits:
Hybrid working (3 office days).
25 days holidays + bank holidays.
Free onsite gym.
Birthday off.
Private health insurance.

If you're interested in this role please click 'apply' or get in touch with Liv