Data Analyst, Measurement Innovation

ITV Consumer Limited 2024; City of Westminster; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading media company is seeking a Data Analyst for their Outcome Measurement Innovation Team. This role focuses on developing scalable data tools and delivering client measurement projects, requiring foundational skills in data manipulation, Python, and SQL. Ideal for someone eager to learn and innovate in measurement techniques, not necessarily a seasoned data scientist.

Benefits

Flexible working options

Generous holiday allowance

Annual bonus opportunity

Competitive pension contribution

Wellbeing and volunteering days

Qualifications

• Basic knowledge of GCP especially BigQuery.
• Ability to build simple automated data pipelines.
• Proficient in Python for data manipulation.
• Strong SQL and Python skills for data analysis.
• Need to be curious and proactive in learning new tools.

Responsibilities

• Contribute to the development and roadmap for key data tools.
• Deliver client measurement projects using existing tools.
• Invent new ideas for measuring business outcomes.
• Manage cloud computing setup for processing data.

Skills

Data Wrangling

SQL

Python

Statistical testing

Curiosity

Machine Learning concepts

Tools

Git/GitHub

Tableau

BigQuery

Job description

Overview

Data Analyst, Measurement Innovation Team, We are looking for a Data Analyst to join ITV's Outcome Measurement Innovation Team. Internally, this role is known as the Senior Measurement Executive and you'll play a hands-on role in helping the team achieve the goal of measuring the total value and business impact of advertising on TV in all its forms for all advertisers. Historically advertisers have had to do this themselves, and TV has lost out to the Platforms who gave advertisers measurement of business impact as part of their products. The role is very much an applied data science role - with a focus on experimentation leading to building solutions which we can pass on to other teams to scale. You certainly don\'t need to be a Data Scientist to succeed in this role, but the building blocks of some of those skills will be required, alongside wider media industry knowledge. This role is ideal for someone who possesses foundational data skills and a strong eagerness to expand their knowledge in the field. We\'re looking for an individual who is keen to learn and develop, rather than a seasoned data scientist. If you\'re someone who enjoys coming up with new ideas, then this role is for you! It offers space to invent entirely new ways of measuring business outcomes that haven\'t been thought of yet.

The Team

This role sits within ITV\'s Outcome Measurement Innovation Team (MIT), which is responsible for inventing new ways to measure the business impact of advertising with TV - on broadcast TV, in ITVX and through sponsoring our shows. The team is a mix of data scientists and consultants who invent new tools, test them with clients and scale them so all our advertisers can benefit. We work with a wide range of advertisers from big, famous brands all the way through to small, regional, new-to-TV or digital-first brands looking for better business performance. The team sits within ITV Commercial, which is the part of ITV responsible for selling advertising products to businesses who want to advertise. That is important. We are not a back office data team but front-of-house.

Responsibilities

• Contribute to the development and roadmap for some of our key propositions - helping to build scalable data pipelines and analytical tools using Python and SQL, that support the team\'s measurement tools.
• Deliver client measurement projects using our existing geo experiment and addressable lift propositions
• Invent new ideas for ways to improve the measurement of business outcomes that we haven\'t already thought of
• Connect with internal stakeholders across a large span of ITV (everyone from broadcast engineers to legal) to make these ideas a reality, as well as external stakeholders on cross-broadcaster collaborations
• Manage the nuts and bolts of a cloud computing setup for processing large quantities of data

Minimum Criteria

• Basic knowledge of GCP especially BigQuery
• Ability to build simple automated data pipelines
• Proficient in Python for data manipulation
• Open to learning about, or have already used Git/GitHub, VSCode, and cloud CLI
• Data Wrangling: ability to work with data coming out of that infrastructure
• Strong SQL and Python skills for data analysis
• Familiar with statistical testing and A/B concepts and building blocks of experimental design
• Need to be curious and proactive in learning new tools and methodologies
• Basic understanding of ML concepts and experimentation

Desirable / Additional Skills

• Implemented or adapted power/statistical tests
• Worked with advanced ML models e.g. XGBoost
• Comfortable with object oriented code in Python
• Used or explored modern AI tools and libraries
• Familiar with using 3rd party APIs to extract data on continuous and periodic bases
• Experience working with audience data, segmentations, and survey data

Making It Understandable

• Strong communication skills in translating complex data and technical concepts into clear-concise explanations for non-technical audiences (both internal and external) using impactful presentations and data visualisations
• Storytelling skills to create compelling stories from raw numbers and build actionable insights that communicate value
• Experience with visualization tools like Tableau and libraries such as Seaborn or Plotly

Marketing & Media Applications

• Knowledge of media, marketing and advertising is preferred
• Passion for TV viewing and interest in why people watch certain shows
• Experience in research, marketing, media or related fields
• Familiarity with web analytics platforms like GA4
• Knowledge of the wider media landscape and how digital platforms work (e.g., Meta, Google)
• Experience with audience data, segmentations, and survey data
• Experience with marketing experimentation models (A/B testing, Geo Experiments, Attribution Models, MMM)
• Exposure to media data like BARB or media consumption data

Benefits

• Flexible working with a range of options
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

About ITV

Corporate Teams: Working smart and working fast, we\'re behind the most talked-about brands. Discover more about the teams making sure everyone at ITV has a life outside of work. Find out more. What is the magic of ITV? It starts with a simple love of television. We\'re inspired by our audiences, who help shape what we make. We aim to stand with them and make an impact across society.