Data Analyst - Digital E-commerce

ghd; Leeds; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An iconic British brand is seeking an E-commerce Data Analyst to leverage analytical expertise and marketing insights. In this exciting role, you will analyze customer behavior and campaign performance, driving data-driven decisions that enhance marketing strategies. This opportunity allows you to develop deep expertise in CRM analytics and customer segmentation while utilizing your strong mathematical background. Join a company renowned for its innovative approach and commitment to excellence, where your contributions will help transform lives through the power of beauty and style.

Qualifications

• Strong mathematical and statistical background required.
• Experience in data analysis or mathematical model development.

Responsibilities

• Apply statistical analysis and data modelling to marketing data.
• Develop customer segmentation strategies using advanced analytics.

Skills

Statistical Analysis

Data Modelling

Customer Segmentation

SQL

R

Python

Data Visualisation

Communication Skills

Education

Degree in Mathematics

Degree in Statistics

Degree in Computer Science

Tools

Tableau

PowerBI

Job description

ABOUT THIS ROLE

This exciting new role will combine analytical expertise with marketing insights to drive data-driven decision making. As an E-commerce Data Analyst, you'll apply your strong mathematical and statistical background to analyse customer behaviour, campaign performance, and ecommerce metrics. While prior marketing experience isn't required, you'll have the opportunity to develop deep expertise in CRM analytics, customer segmentation, and digital marketing measurement. The ideal candidate will have a quantitative degree, robust statistical knowledge, and a passion for uncovering insights from complex datasets.

LOCATION

This role will be based in our Leeds office, and we offer a hybrid working pattern of 3 days in the office and 2 days WFH.

JOB ROLE AND RESPONSIBILITIES

• Apply statistical analysis and data modelling to marketing and CRM data
• Develop customer segmentation strategies using advanced analytics
• Build and automate reporting dashboards for marketing performance
• Support with A/B testing measurement and analysis
• Analyse customer journey and conversion funnel metrics

REQUIREMENTS

• Degree in a relevant field, e.g. Mathematics, Physics, Statistics, Engineering, or Computer Science.
• Experience in data analysis or mathematical model development, with a strong understanding of statistical concepts.
• SQL proficiency.
• Proficiency in a statistical programming language, e.g. R or Python.
• Experience with data visualisation and reporting tools, e.g. Tableau or PowerBI.
• Demonstrated ability to partner closely with stakeholders, earning trust and prioritising relationships.
• Customer focused; highly outcome-oriented and data-driven; experienced in working in high-growth environments.
• Logical and analytical approach to problem solving, with strong organisational and communication skills.

WHO ARE WE?

Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!

Merging science and innovation, with luxury beauty and style; ghd combines cutting edge technologies and beautiful designs to create the most technically advanced hair tools in the world. ghd tools deliver “safer for hair” heat styling that have become an essential part of the daily lives of professional hair stylists and consumers globally.

Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!

VALUES

We at ghd are proudly committed to our Company Values and aim to attract and retain employees who live our Values.

• Collaborative – We work together to create the extraordinary.
• Creative – We foster creativity & excellence to create value for our brands and business.
• Courageous – We are agile, entrepreneurial & we own our future.
• Connected – We stay connected and ensure we are always consumer first.