Data Analyst, Central Insights

ITV; Leeds; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the media sector is seeking a Data Analyst for its Central Insights team. This role involves analyzing viewer behaviors and providing insights to drive business strategies. The ideal candidate will have experience in data analytics, SQL, and data visualization tools, and will collaborate with cross-functional teams to enhance decision-making processes.

Qualifications

• Proven experience in a data analytics role.
• Ability to create insightful analysis and dashboards.
• Comfortable visualizing and presenting analysis.

Responsibilities

• Analyzing audience behaviors to drive business value.
• Communicating analytics to stakeholders in a strategic manner.
• Building analytical solutions for marketing campaigns.

Skills

Data Analysis

SQL

Data Visualization

Statistical Concepts

Communication Skills

Tools

Tableau

Looker Studio

GCP

AWS

Databricks

Job description

Workplace: ITV White City/ Media City Manchester/ Leeds (Role needs to be based from one of these office locations with hybrid working)

Data Analyst, Central Insights

We are seeking a Data Analyst to join the ITV Insight Group’s analytics function. Embedded across domain-aligned insights teams within the department, our analysts play a crucial role in shaping the business’s understanding of the UK television market, evolving viewer behaviours and future opportunities in an exciting, highly competitive and increasingly complex media landscape.

As part of a cross-functional team you will partner with business leaders and key stakeholders to understand their challenges and identify and answer the “big questions". You will work closely with Insight Managers, Data Scientists and Data Engineers to innovate, inform and impact decision-making. You will sharpen your technical skills to create outcome-focused insight for your domain while thinking critically and collaboratively to build relationships and create recommendations that balance the requirements of your clients with ITV’s wider strategic objectives.

The team

ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our digital transformation strategy. The business faces many challenges ahead to achieve this vision: What content should we commission? Which audiences are the most commercially attractive for us? What should our marketing strategy be? How do we optimise our product to improve view through rates? How do we use VOD to offset declines to Linear? Whatever the question, the ITV Insights Group is here to lead the business to its most successful future by putting insight, powered by research and data, at the heart of every key decision.

Responsibilities:

• Analysing audience behaviours and providing insight on our viewers to drive business value.
• Provision of accurate and insightful analysis on how our viewers engage and consume the nation's best-loved and most-watched content, across broadcast, VOD or SVOD (Subscription Video on Demand).
• Communicating analytics and insight to business stakeholders in a non-technical, strategically-minded and impactful manner.
• Promoting and embedding data experimentation and innovation across ITV business domains to drive business outcomes and value.
• Embedding new methodologies, processes and ways of working across business domains.
• Building analytical solutions, such as: attribution methodologies across marketing campaigns, content release strategies or viewer segmentations.
• Proof of concept analysis to support the implementation of new metrics or segmentation methodologies that ladder up to our KPIs.
• As part of a cross-functional team, developing and embedding dashboarding solutions for business stakeholders, enabling a culture of self-service analytics.
• Evaluating performance of content, release strategies and marketing and product experiments. Making recommendations for future tests and next steps.
• Collaborating with subject matter experts in a range of disciplines, including Insight Managers, Data Scientists, Analysts and business stakeholders to drive projects forward.
  

Skills you’ll need (minimum criteria)

• Proven experience (or similar exposure) within a data analytics role, with the ability to turn complex data into meaningful insights
• Ability to create insightful analysis and dashboards
• Comfortable visualising and presenting analysis across a range of formats (reports, PowerPoint, dashboards, e-mail)
• Experience using SQL to analyse large datasets on Data lakes or EDWs
• Understanding of analytical techniques and statistical concepts

Other things we’re looking for (key criteria)

• A passion for TV programmes and an interest in the wider media landscape
• Experience working with cloud-based platforms such as GCP (BigQuery), AWS (Redshift) and Databricks preferable
• Experience working with data visualisation tools such as Tableau or Looker Studio
• Experience of working with first and third party data (ideally in a TV or media environment)
• Strong communication skills, with the ability to tell stories with data
• Keen problem solver who can demonstrate critical thinking, coupled with strong communication skills
• Ability to work in a collaborative and cross-functional environment

Closing date: 2nd June 2025

Please note, on occasion we may receive a very large volume of applications which means applications for a role may close earlier than the referenced closing date. We’d encourage you to apply as soon as possible if interested.