Data Analyst

JR United Kingdom; United Kingdom; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a dynamic and innovative company that manages multiple fashion brands. In this role, you will enhance customer insights and CRM performance by optimizing data capture processes and analyzing customer behavior. Your expertise will drive strategic decisions through data-driven insights, ensuring effective communication and segmentation. Collaborate with cross-functional teams to deliver impactful reports and recommendations, all while working in a fast-paced environment that values attention to detail and creativity. If you're passionate about data and customer experience, this opportunity is perfect for you.

Qualifications

• Previous analytical experience in multi-channel retail or agency.
• Experience with CRM/CDP platforms for selections and analysis.

Responsibilities

• Optimize data capture processes for quality and quantity.
• Analyze data using Ometria CDP to extract insights.
• Manage communication selections across all channels.

Skills

Customer Insights

CRM Performance

Data Analysis

Segmentation

Communication Skills

Project Management

Attention to Detail

Tools

Ometria

Excel

PowerPoint

GA4

Job description

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You'll be joining three well-established and growing fashion brands, responsible for the management of all data quality and data analytics. You’ll be instrumental in delivering true insights into customer behaviour that drive the CRM strategy.

Our brands require better quality data capture across retail stores and online, coupled with additional profiling to enhance communication personalisation.

We also require management of Hawes & Curtis weekly trading meeting performance reports.

Responsibilities

• Ensure our data capture processes are optimised to maximise quality and quantity of data, especially around marketing permissions and customer preferences.
• Using the Ometria CDP, analyse transactional and behavioural data to extract key insights
• Create and manage customer segmentation and behavioural/profile nuances of each segment
• Manage communication selections across all channels
• Produce campaign performance reporting and recommendations
• Report CRM key insights and performance to trading meetings

What we’re looking for

• Passion to improve customer insights, CRM performance
• A “seek & solve” mentality, continuing to unlock insights that improve customer experience and value
• The ability to tell stories and not simply present data reports
• Previous analytical experience, ideally within the multi-channel retail industry or alternatively from agency or consultancy side looking to move client side
• Experience of using CRM/CDP platforms for selections and analysis (ideally Ometria)
• Solid skills in Excel, PowerPoint, and web analytics tools eg. GA4
• Experience of data capture best practices
• Knowledge of database management and segmentation
• Ability to work to deadlines across multiple brands in a fast-paced environment
• Meticulous attention to detail and project management skills
• Excellent communication skills with the ability to present complex data clearly to stakeholders across the business
• Strong relationship building skills with cross-functional teams