D2C E-Commerce Specialist, UK&IE

Electrolux Group; Luton; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading global consumer goods company seeks a D2C E-Commerce Specialist in Luton to enhance online sales and improve the digital consumer journey. The role involves analyzing performance data, optimizing product merchandising, and implementing improvements across teams. Strong understanding of e-commerce and hands-on experience is required. This position allows for growth and contributions to a dynamic team focused on sustainability and innovation.

Benefits

Opportunities for growth

Dynamic work environment

Commitment to sustainability

Qualifications

• Hands-on experience in consumer goods or e-commerce.
• Strong understanding of sales processes and digital merchandising.
• Fluent in business English; a second European language is a plus.

Responsibilities

• Analyze website performance using GA4 and ContentSquare.
• Collaborate with the D2C Sales Manager to align strategies.
• Optimize product merchandising to drive sales.
• Monitor KPIs and provide data-driven recommendations.

Skills

E-commerce strategy

Data analysis

Digital merchandising

Collaboration

AGILE methodologies

Education

Degree-level education

Tools

GA4

ContentSquare

SEO/SEM

Job description

Overview

At Electrolux Group, we believe in delivering outstanding experiences that improve everyday life. As a D2C E-Commerce Specialist, you'll play a key role in shaping our digital consumer journey, driving online sales, and enhancing the performance of our branded websites. Working closely with the D2C Sales Manager, you'll identify opportunities, lead initiatives, and implement improvements that optimize the customer journey and boost conversion rates. This is a hands-on role where your insights and actions will directly impact our commercial success. You will report to the D2C Manager, Commercial Area West.

Responsibilities

• Analyze website performance using GA4 and ContentSquare to uncover customer behaviors and conversion opportunities.
• Collaborate with the D2C Sales Manager to align digital strategies with commercial goals.
• Optimize product merchandising to increase visibility and drive sales.
• Enhance the path to purchase, ensuring a seamless and engaging customer experience.
• Partner with the CRO team to plan and execute A/B tests and UX improvements.
• Monitor key KPIs and provide data-driven recommendations to improve performance.
• Lead and support product launches and promotional campaigns.
• Work cross-functionally with marketing, design, product, and development teams.
• Stay ahead of e-commerce trends and continuously refine strategies.
• Analytical and curious — you thrive on data and insights, always looking for ways to improve.
• Commercially minded — you understand what drives online sales and how to influence them.
• Collaborative — you work well across teams and within a matrix organization.
• Agile and adaptable — you're comfortable in a fast-paced, ever-evolving environment.
• Results-oriented — you consistently deliver impact and value.

Qualifications

• Hands-on experience in consumer goods or e-commerce.
• Strong understanding of sales processes and digital merchandising.
• Solid technical grasp of e-commerce platforms and environments.
• Experience with GA4, ContentSquare, SEO/SEM, and affiliate marketing.
• Fluent in business English; a second European language is a plus.
• Degree-level education is desirable.

Location and travel

You'll be based in Luton, with occasional travel across Europe (up to 10% annually).

Why join us?

You'll be part of a dynamic, forward-thinking team that's shaping the future of D2C at Electrolux. We offer a place where you can grow, contribute, and make a difference. You'll be part of a global team that's committed to sustainability, innovation, and creating better living experiences.