Customer Sales Representative

Appello UK; Norwich; Hybrid; GBP 25,000 - 33,000; Full time

Benefits offered by this job

Holiday allowance

Discounts on groceries and holidays

24/7 employee assistance programme

Job summary

Appello UK is seeking a Customer Sales Representative in Norwich to join our hybrid team. You will handle inbound and outbound customer enquiries, convert leads, and provide tailored product recommendations to enhance safety and independence for our customers.

Ideal candidates communicate clearly, are tech‑savvy, and comfortable working with CRM systems and Microsoft Office. Training is provided; some 70% of time in the office is expected.

Qualifications

• Experience in customer service or sales environment preferred.
• Strong communication and listening skills.
• Ability to handle inbound and outbound enquiries with empathy and professionalism.

Responsibilities

• Handle inbound and outbound customer enquiries via phone, email, and digital channels.
• Generate and convert sales leads through proactive outreach.
• Provide accurate product information and tailored recommendations.

Skills

CRM systems

Microsoft Office

Sales

Tools

CRM software

Phone systems

Job description

Customer Sales Representative

Be the voice of connection. Drive growth. Empower independence.

Be the voice of connection. Drive growth. Empower independence. Are you passionate about making a real difference in people’s lives while helping a business thrive? Join us as a Contact Centre Representative, where your communication skills, commercial instinct, and empathy will help customers access life-enhancing telecare solutions—while you play a key part in our sales and retention success.

Hours: 37.5 hours per week

Shift pattern: working 5 days a week, between Monday and Sunday, an 8-hour shift (including 30-minute unpaid break) between 08:00 - 20:00

Salary: £24,979.50 per annum (£12.81 per hour) plus PRP. OTE up to £33,379.50 annually.

Location: Hybrid - Norwich (70% in office)

In-office assessment day: 10/09/2026 from 13:00 to 16:00

Start Date: 5th October 2026

Training: You need to be able to commit to 2 weeks of Full Time Training, Monday - Friday 09:30 - 17:00

Please note that this role is subject to pre- employment screening, including basic DBS checks and two years of referencing. All screening must be completed prior to your start date, which may result in the start date being adjusted if required.

Appello Perks

• 233 hours holiday rising to 248 hours with length of service. This includes bank holidays that you will work if rota'd.
• We offer you discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
• 24/7 employee assistance programme with an easily accessible app!
• Family and friends’ discounts on our services & products
• Pension Scheme, up to 3% Company matched
• Free on-site parking

about You

You’re a natural relationship builder with a flair for sales and a heart for service. You thrive on engaging with customers, understanding their needs, and guiding them to the right solutions—whether that’s a new device, an upgrade, or simply reassurance. You’re confident handling both inbound and outbound enquiries, and you know how to turn conversations into opportunities.

You’re tech-savvy, organised, and detail-oriented, with experience using CRM systems and Microsoft Office. You communicate clearly, listen actively, and always aim for win-win outcomes. Self-driven and resourceful, you’re ready to exceed targets and raise the bar for quality and productivity.

Bonus points if you’ve worked with third-party payment platforms or know your way around C365 products—but if not, you’re eager to learn and grow.

what You’ll Do

• Handle inbound and outbound customer enquiries across phone, email, and digital channels with professionalism and care
• Generate and convert sales leads through proactive outreach and effective engagement
• Provide accurate product information and tailored recommendations
• Build strong customer relationships to encourage repeat business and loyalty
• Identify and promote upgrade opportunities that enhance safety, independence, and quality of life
• Clearly explain the benefits of upgraded devices and services
• Achieve and exceed individual and team sales targets, KPIs, and revenue objectives
• Spot upselling and cross-selling opportunities in every interaction
• Prepare accurate quotations, process orders, and ensure timely follow-up
• Maintain up-to-date knowledge of products, services, and market trends
• Record all sales activity and customer interactions in our CRM
• Collaborate with colleagues across operations, marketing, and customer service for a seamless journey
• Contribute to continuous improvement by sharing feedback on customer needs and market opportunities

YOUR DAY TO DAY WILL INCLUDE

• Engaging with customers to resolve queries and promote solutions
• Negotiating and closing sales that balance customer needs with business goals
• Keeping accurate records of all interactions and agreements
• Monitoring and following up on sales pipelines and upgrade opportunities
• Escalating complex cases when needed
• Staying compliant with policies, regulations, and service standards
• Hitting performance targets across sales, quality, and customer satisfaction
• Handling challenging conversations with empathy and professionalism
• Sharing insights and collaborating with your team to drive success

OUR RECRUITMENT PROCESS

We will review your application for {job-title} shortly, and get back to you as soon as possible.

We’re excited you’re interested in joining us! To help us find the best fit for both the role and our team, we’ve designed a recruitment process that’s engaging, fair, and gives you plenty of opportunities to showcase your skills, experience, and personality along the way.

You will be notified if you are through to each stage via email so keep an eye out!

CV Screening

We’ll review your experience, skills, and qualifications to assess how they align with the requirements of the role.

Thomas Assessment (Approx. 1 Hour)

This behavioural assessment helps us understand your natural working style, communication preferences, and strengths. There are no right or wrong answers. We simply want to learn more about what makes you, you.

In-Person Assessment Day

Successful candidates will be invited to attend an Assessment Day at our Norwich office alongside other candidates.

During the session, you’ll:

• Learn more about our company, our values, and the services we provide.
• Meet members of the team and gain further insight into the role.
• Take part in a one-to-one interview.
• Participate in a variety of group activities designed to showcase your communication, teamwork, and problem-solving skills.

Our Assessment Day is designed to be engaging, interactive, and give you multiple opportunities to demonstrate your strengths in a supportive environment.

Other Information

This is an exciting time at Careline365 part of the Appello group - we are a company on the move and now is a perfect time to join our team. You’ll gain exceptional career opportunities and will be part of a company that is continuing to expand.

We are committed to equal opportunities and welcome applicants regardless of religious beliefs, political opinion, race, sex, marital status, age or disability.

If you require assistance to participate in the recruitment process, for example due to disability, please contact the careers Team on 01425 626337.