Customer Research & Insight Analyst

Bernicia; Ashington; Hybrid; GBP 32,000; Full time

Job summary

An established industry player is seeking a Customer Research & Insight Analyst who is passionate about data-driven decision-making. This role involves analyzing complex data to develop customer profiles and segmentation models, providing insights that drive business strategy and continuous improvement. You will engage with stakeholders and utilize tools like Excel, Salesforce, and Tableau to uncover trends and make impactful recommendations. Join a dedicated team committed to making a difference in the housing sector and enjoy a range of benefits including flexible working and a generous pension scheme.

Benefits

28 days annual leave

Working from home up to 2 days a week

Health cash plan membership

Savings on gym memberships

Generous pension scheme with life insurance

Qualifications

• Proven experience in developing customer segmentation and making targeted recommendations.
• Ability to summarize large, complex data sets and engage with stakeholders.

Responsibilities

• Analyze diverse data sources to develop comprehensive customer profiles.
• Design customer segmentation models and conduct root cause analyses.

Skills

Customer Segmentation

Data Analysis

Excel

Salesforce

Tableau

Stakeholder Engagement

Job description

Customer Research & Insight Analyst

Location: Ashington or Durham

Contract: Permanent

Hours: 37 per week (Mon-Fri)

Salary: £31,523 per annum

Closing Date: 5pm, 9th May 2025

Are you passionate about data-driven decision-making and enabling business strategy and continuous improvement through a deep understanding of the customer? If so, then our Customer Research & Insight Analyst post is for you!

The Benefits:

• 28 days annual leave (plus bank holidays) based on a full-time role
• Working from home up to 2 days a week
• Health cash plan membership to save money by claiming cashback – over £1000 each year – towards healthcare such as dental, optical, physio, and more. We also cover costs for dependent children up to age 21 or 24 if in full-time education.
• Savings on gym memberships, cashback, and discounts from major retailers including supermarkets, travel, cinema, and more.
• Generous pension scheme with life insurance of 3x salary

About the role:

• Analyze diverse, complex data sources including property data, geography, customer characteristics, interactions, and survey data to develop a comprehensive customer profile.
• Design customer segmentation models based on multiple attributes to create profiles and personas.
• Conduct root cause analyses by exploring problem areas within data sets to identify routes for continuous improvement.
• Provide regular market intelligence on industry trends, performance, sector strategies, and develop benchmarks.

About you:

Successful candidates will need:

• A passion for insight, curiosity about customers and data.
• Proven experience in developing customer segmentation, uncovering trends, and making targeted recommendations.
• Ability to summarize large, complex data sets, with proficiency in Excel and analytical tools like Salesforce and Tableau.
• Confidence in engaging with internal and external stakeholders.
• Ability to work efficiently under pressure, prioritize, and manage multiple projects.

About us:

• We help people in need of housing, believing a good home enables many other opportunities.
• As one of the North East’s largest housing providers, we serve over 60,000 customers through building, renting, selling, and managing homes, and providing related services.
• We are committed to our values of working together, respecting each other, accountability, integrity, and leadership, reflected in our ‘Bernicia Way’ culture.

Note: You may be required to drive for business purposes, and a valid driving license will be necessary if so.

For more information, please contact:

Lynne Pitwood at 07899946842

We reserve the right to close this vacancy early if we receive a high volume of applications.

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The Group is dedicated to promoting equal opportunities and encourages applications from underrepresented groups at Bernicia.