Customer Relationship Marketing Executive – £25k -£28k

Recruitment Avenue; London; On-site; GBP 25,000 - 28,000; Full time

Job summary

An established industry player in the travel sector is seeking a Customer Relationship Marketing Executive to enhance their marketing efforts. This role involves managing email marketing campaigns, analyzing customer data, and optimizing web content to drive engagement. The ideal candidate will possess strong communication skills and a keen eye for detail, ensuring that marketing materials are impactful and effective. Join a dynamic team where your contributions will directly influence marketing strategies and customer relationships. If you are passionate about marketing and eager to make a difference, this opportunity is perfect for you.

Qualifications

• Experience in marketing and email marketing platforms is essential.
• Strong communication skills are crucial for this role.

Responsibilities

• Manage and deliver email marketing and loyalty projects.
• Monitor webpage performance and update content regularly.
• Assist with copywriting and social media strategy development.

Skills

Marketing experience

Email marketing platforms

Database analysis

Organisational skills

Written communication

Verbal communication

Project management

Attention to detail

IT skills (Word, Excel, PowerPoint)

Social media skills

Job description

Job Title – Customer Relationship Marketing Executive

Department/Sector – Travel

Job Location – London

Salary – £25k -£28k

Our client is recruiting a Customer Relationship Marketing Executive to assist the Head of Marketing in the planning, management and deliverance of all marketing activities.

This includes e-marketing, CRM, promotions and online activity.

In the role you will be responsible for the delivery, analysis and development of email marketing and loyalty development projects.

Another part of the role is to take responsibility for campaign management of key destinations and monitoring their webpage performance, ensuring accurate, up to date content, images and rich media and identifying optimisation and improvement opportunities

Responsibilities:

• Responsible for briefing and delivery of all website updates on a weekly or monthly basis in line with and supporting live marketing campaigns or driving business promotion priorities.
• Responsible for the monitoring of customer reviews and use across marketing channels.
• Assisting with copy-writing promotional literature, brochures, direct mail and website copy
• To assist with the development of the social media strategy
• Competitor analysis – regular monitoring and reporting

Skills required:

• Previous marketing experience
• Experience of email marketing platforms and processes
• Experience of database analysis
• Strong consumer and product awareness
• Good organisational and planning skills
• Excellent written and verbal communication
• The ability to work on multiple projects at one time
• The ability to work under pressure and to deadlines
• Good attention to detail and accuracy
• Strong IT skills (Word, Excel, Powerpoint)
• Good knowledge of marketing techniques
• Self motivation
• The ability to be a team player
• Social media appreciation and skills