Customer Relationship Manager

Barchester Healthcare; Woking; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading care provider is looking for a Customer Relationship Manager to enhance occupancy through effective sales and marketing strategies. The ideal candidate will have strong sales experience and communication skills, be proficient in data analysis (preferably using Salesforce), and show a passion for community engagement. This role supports career development and a rewarding environment.

Benefits

Competitive salary

Commission structure

Retail and leisure discounts

Wellbeing support

Development opportunities

Qualifications

• Proven sales and marketing experience, preferably in healthcare.
• Ability to analyze data on Salesforce or similar CRM applications.
• Self-motivated and target-driven individual.
• Strong interpersonal and professional qualities.
• Full UK driving license required.

Responsibilities

• Manage inquiries to improve conversion rates and occupancy targets.
• Network within the community to raise the profile of the home.
• Support marketing activities to drive conversion rates.
• Engage with potential residents to provide informative tours.

Skills

Proven sales experience

Marketing skills

Excellent communication skills

Microsoft Office proficiency

Data analysis capability

Tools

Salesforce

Microsoft Excel

Microsoft PowerPoint

Job description

Barchester are recruiting a Customer Relationship Manager to join their prestigious care home team. The role involves supporting the home to increase occupancy through a range of sales and marketing approaches, including handling enquiries, developing the digital profile of the home, and networking with the local community. Barchester is an industry-leading care provider, known for its exceptional quality of care.

Main duties of the job

The Customer Relationship Manager will be responsible for managing enquiries to improve conversion rates and achieve occupancy targets, networking within the local community to raise the profile of the home and generate enquiries, and supporting local and wider marketing activities to drive conversion rates and increase occupancy. The successful candidate will have proven sales and marketing experience, the ability to analyze data on Salesforce or similar CRM application, and excellent communication and interpersonal skills.

About us

Barchester is an industry-leading care provider in the UK, holding some of the best quality ratings of any large care home provider. They have a clear focus on providing their residents with exceptional quality care, and are dedicated to ensuring that their team are respected and their contribution valued.

Job responsibilities

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care. REWARDS PACKAGE: Attritive salary, alongside a competitive commission structure Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team RESPONSIBILITIES: Managing enquiries to improve the conversion rates and achieve occupancy targets Excellent communication skills. Networking within the local community to raise the profile of the home and generate enquiries Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy Identifying opportunities to improve sales and marketing performance NEED TO HAVE: Have proven sales and marketing experience preferably in healthcare but not essential Have the ability to analyse data on Salesforce or similar CRM application Be self-motivated and target driven Have interpersonal and professional qualities Confident user of Microsoft Office (Excel/Powerpoint) Full UK driving licence. NEED TO DO: Represent Barchester and our state of the art home in a friendly and professional manner. Responsible for all sales activity for the home. Talking to potential new residents over the phone, and providing informative and welcoming tours of the home. Engage with residents and relatives to understand their experience and requirements. Respond to sales enquiries. Actively generate leads and identify local marketing opportunities. Maintain a contacts database. Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.

Person Specification

Qualifications

• The successful candidate will have proven sales and marketing experience, preferably in the healthcare sector but not essential. They will also need to have the ability to analyze data on Salesforce or similar CRM application, be self-motivated and target-driven, and have excellent interpersonal and professional qualities. A confident user of Microsoft Office (Excel/Powerpoint) and a full UK driving licence are also required.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Depending on experienceSalary expectations will be discussed at interview stage.