Customer Relationship Manager

NHS; Woking; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading care provider in the UK is seeking a Customer Relationship Manager to enhance occupancy at their care home through effective sales and marketing strategies. Key responsibilities include managing enquiries, networking within the community, and data analysis using Salesforce. Candidates should possess relevant sales experience and strong interpersonal skills. Training and development opportunities available.

Benefits

Attractive salary

Competitive commission structure

Retail and leisure discounts

Wellbeing support

Opportunities for development

Qualifications

• Proven sales and marketing experience, preferably in healthcare.
• Ability to analyze data using Salesforce or similar CRM application.
• Self-motivated, target-driven, and excellent interpersonal skills.

Responsibilities

• Manage sales enquiries to improve conversion rates.
• Network within the local community to generate leads.
• Support marketing activities to drive occupancy.
• Deliver professional sales and marketing service.

Skills

Sales and marketing experience

Data analysis using Salesforce

Interpersonal skills

Microsoft Office proficiency

Tools

Salesforce

Microsoft Excel

Microsoft PowerPoint

Job description

Barchester are recruiting a Customer Relationship Manager to join their prestigious care home team. The role involves supporting the home to increase occupancy through a range of sales and marketing approaches, including handling enquiries, developing the digital profile of the home, and networking with the local community.

Main duties

• Manage enquiries to improve conversion rates and achieve occupancy targets.
• Network within the local community to raise the profile of the home and generate enquiries.
• Support local and wider marketing activities to drive conversion rates and increase occupancy.
• Analyse data using Salesforce or a similar CRM application.
• Deliver a professional sales and marketing approach to drive occupancy in partnership with the management team.

About us

Barchester is an industry-leading care provider in the UK, with strong quality ratings and a clear focus on providing residents with exceptional quality care. They are dedicated to ensuring that their team are respected and their contributions valued.

Job responsibilities

• Represent Barchester and our state-of-the-art home in a friendly and professional manner.
• Lead all sales activity for the home, including talking to potential new residents over the phone and providing informative and welcoming tours of the home.
• Engage with residents and relatives to understand their experience and requirements; respond to sales enquiries and actively generate leads.
• Identify local marketing opportunities and maintain a contacts database.
• Work with an exceptional management team to support occupancy growth and overall home success.

Rewards and requirements

• Rewards package: Attractive salary, alongside a competitive commission structure; access to retail and leisure discounts; wellbeing support and Best Doctors Service; opportunity to develop within a supportive team.
• Need to have: Proven sales and marketing experience (preferably in healthcare but not essential); ability to analyse data on Salesforce or similar CRM; self-motivated and target-driven; interpersonal and professional qualities; confident user of Microsoft Office (Excel/Powerpoint); full UK driving licence.
• Need to do: Represent Barchester professionally; manage all sales activity for the home; engage with potential residents and provide tours; respond to enquiries; generate leads and marketing opportunities; maintain a contacts database.

Person Specification

Qualifications

• The successful candidate will have proven sales and marketing experience, preferably in the healthcare sector but not essential.
• Ability to analyse data on Salesforce or similar CRM application; self-motivated and target-driven; excellent interpersonal and professional qualities.
• Confident user of Microsoft Office (Excel/Powerpoint) and a full UK driving licence.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and a submission for Disclosure to the Disclosure and Barring Service to check for any previous criminal convictions.

Salary expectations will be discussed at interview stage depending on experience.