Customer Relationship Manager

NHS; Reading; On-site; GBP 30,000 - 40,000; Full time

Job summary

A prestigious care home provider is recruiting a Customer Relationship Manager to enhance occupancy through effective sales and marketing strategies. The candidate will manage enquiries, develop digital profiles, and actively network within the community. Ideal applicants must have proven sales experience, strong communication skills, and proficiency in Salesforce. This role offers a competitive salary and growth opportunities within a supportive team.

Benefits

Competitive salary

Commission structure

Retail and leisure discounts

Wellbeing support

Qualifications

• Proven sales and marketing experience, preferably in healthcare.
• Ability to analyse data on Salesforce or similar CRM application.
• Proficiency in Microsoft Office (Excel/Powerpoint).

Responsibilities

• Manage enquiries to improve conversion rates and achieve occupancy targets.
• Network within the local community to raise the profile and generate enquiries.
• Support marketing activities to increase occupancy.

Skills

Sales experience

Communication skills

Networking

Data analysis on Salesforce

Self-motivated

Microsoft Office proficiency

Job description

Barchester are recruiting a Customer Relationship Manager to join their prestigious care home team. The role involves supporting the home to increase occupancy through sales and marketing activities, including handling enquiries, developing the digital profile, and networking with the local community.

Main duties of the job

• Managing enquiries to improve conversion rates and achieve occupancy targets
• Networking within the local community to raise the profile of the home and generate enquiries
• Supporting local and wider marketing activities to generate enquiries, drive conversion rates and increase occupancy
• Identifying opportunities to improve sales and marketing performance

About us

Barchester Healthcare is an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing residents with exceptional quality care.

Job responsibilities

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community. Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care.

Rewards package

• Attritive salary, alongside a competitive commission structure
• Access to a range of retail and leisure discounts
• Access to a range of wellbeing support and Best Doctors Service
• Opportunity to develop within a hugely supportive team

Responsibilities

• Managing enquiries to improve the conversion rates and achieve occupancy targets
• Excellent communication skills
• Networking within the local community to raise the profile of the home and generate enquiries
• Supporting local and wider marketing activities to generate enquiries, drive conversion rates and increase occupancy
• Identifying opportunities to improve sales and marketing performance

Need to have

• Have proven sales and marketing experience preferably in healthcare but not essential
• Have the ability to analyse data on Salesforce or similar CRM application
• Be self-motivated and target driven
• Have interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/Powerpoint)
• Full UK driving licence

Need to do

• Represent Barchester and our state of the art home in a friendly and professional manner
• Responsible for all sales activity for the home
• Talking to potential new residents over the phone, and providing informative and welcoming tours of the home
• Engage with residents and relatives to understand their experience and requirements
• Respond to sales enquiries
• Actively generate leads and identify local marketing opportunities
• Maintain a contacts database
• Barchester are dedicated to ensuring that our team are respected and their contribution valued
• If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be

Person Specification

Qualifications

• The ideal candidate will have proven sales and marketing experience, preferably in healthcare, as well as the ability to analyse data on Salesforce or similar CRM application. They should be self-motivated, target-driven, and have strong interpersonal and professional qualities. Proficiency in Microsoft Office (Excel/Powerpoint) and a full UK driving licence are also required.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.