Customer Relationship Manager

Barchester Healthcare; Bath; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading care provider in Bath is seeking a Customer Relationship Manager to enhance occupancy in their care home. This role involves managing inquiries, networking with the community, and executing marketing strategies. The ideal candidate will have proven sales experience, strong interpersonal skills, and a confident command of CRM tools. Attractive salary and a supportive team environment are offered.

Benefits

Attractive salary and competitive commission structure

Retail and leisure discounts

Wellbeing support and Best Doctors Service

Career development opportunities

Qualifications

• Proven sales and marketing experience, preferably in healthcare.
• Confident user of Microsoft Office (Excel/PowerPoint).
• Full UK driving licence required.

Responsibilities

• Manage inquiries to improve conversion rates and occupancy targets.
• Network within the local community to raise the profile of the home.
• Support local marketing activities to generate inquiries.
• Engage with potential residents and provide tours of the home.

Skills

Sales and marketing experience

Interpersonal skills

Data analysis on CRM applications

Microsoft Office proficiency

Self-motivated and target driven

Tools

Salesforce or similar CRM

Job description

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community.

Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care.

REWARDS PACKAGE:

• Attractive salary, alongside a competitive commission structure
• Access to a range of retail and leisure discounts
• Access to a range of wellbeing support and Best Doctors Service
• Opportunity to develop within a hugely supportive team

RESPONSIBILITIES:

• Managing enquiries to improve the conversion rates and achieve occupancy targets
• Excellent communication skills
• Networking within the local community to raise the profile of the home and generate enquiries
• Supporting local and wider marketing activities to generate enquiries, drive conversion rates and increase occupancy
• Identifying opportunities to improve sales and marketing performance

NEED TO HAVE:

• Proven sales and marketing experience preferably in healthcare but not essential
• Ability to analyse data on Salesforce or similar CRM application
• Self-motivated and target driven
• Interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/Powerpoint)
• Full UK driving licence

NEED TO DO:

• Represent Barchester and our state of the art home in a friendly and professional manner
• Responsible for all sales activity for the home
• Talking to potential new residents over the phone, and providing informative and welcoming tours of the home
• Engage with residents and relatives to understand their experience and requirements
• Respond to sales enquiries
• Actively generate leads and identify local marketing opportunities
• Maintain a contacts database

Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.