Customer Relationship Management Manager

JR United Kingdom; Liverpool; On-site; GBP 50,000 - 70,000; Full time

Job summary

Une organisation en forte croissance recherche un Technical CRM Automation Manager à Liverpool pour gérer les automatisations et l'exécution de campagnes via Braze. Faisant partie d'une équipe de CRM collaborative et axée sur les données, vous serez responsable de l'optimisation des communications à travers plusieurs canaux. Ce poste clé exige une connaissance approfondie de Braze et un fort accent sur l'automatisation CRM.

Qualifications

• Expérience forte en CRM automation ou marketing lifecycle.
• Connaissance approfondie de Braze (essentielle).
• Travail avec des triggers basés sur des événements et des API.

Responsibilities

• Gérer les parcours automatisés et l'exécution de campagnes dans Braze à travers email, push et in-app.
• Utiliser des événements personnalisés, segmentation, et logique Liquid pour personnaliser les communications.
• Suivre et analyser les métriques de performance (engagement, conversions, tests A/B).

Skills

CRM automation

Lifecycle marketing

Braze

API connections

Job description

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Customer Relationship Management Manager, liverpool

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Client:

Location:

liverpool, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

? Technical CRM Automation Manager (Braze)

I'm currently working with a fast-scaling organisation that’s looking to bring on a Technical CRM Automation Manager to join their growing CRM team. This is a fantastic opportunity for someone with deep Braze experience to take ownership of automation and campaign execution across multiple channels.

The CRM Function

You'll be part of a ~6-person CRM team, reporting to the Head of CRM, with a focus on lifecycle communications. The culture is collaborative, hands-on, and very data-led.

The Role

This role is ideal for someone who enjoys getting into the technical detail of lifecycle automation and working with Braze’s full suite of tools. Key responsibilities include:

• Owning automated journeys and campaign execution in Braze across email, push, and in-app
• Using custom events, segmentation, Liquid logic, and multi-channel triggers to personalise communications
• Managing Braze integrations and API connections
• Maintaining modular email content blocks for wider CRM team use
• Tracking and analysing performance metrics (engagement, conversions, A/B testing)

What They’re Looking For

• Strong experience in CRM automation or lifecycle marketing
• Deep, hands-on knowledge of Braze (essential)
• Experience working with event-based triggers and APIs

How to Apply

Please register your interest by sending your CV to Lauren McAlister via the Apply link on this page.