Customer Relationship Management Lead

Harnham; Sheffield; Hybrid; GBP 60,000 - 75,000; Full time

Job summary

A leading company in the consumer market is seeking a Customer Relationship Management Lead to drive their CRM strategies across B2B and B2C sectors. This role combines strategic development and hands-on execution, working closely with multiple teams. Candidates should have a strong background in CRM campaign execution and utilize data-driven insights to enhance customer engagement and retention. The position offers hybrid working conditions in Sheffield and an attractive salary up to £75,000, depending on experience.

Qualifications

• 3+ years in CRM or lifecycle marketing.
• Strong data-savvy mindset with performance-oriented thinking.
• Experience using CRM automation tools like Braze.

Responsibilities

• Own the end-to-end CRM strategy for B2B and B2C.
• Develop lifecycle marketing campaigns.
• Execute automated campaigns across multiple channels.

Skills

CRM Campaign Execution

Data Analysis

Customer Engagement

Lifecycle Marketing

HTML

Java

Stakeholder Management

Tools

Braze

Job description

Customer Relationship Management Lead

21 hours ago Be among the first 25 applicants

This range is provided by Harnham. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Harnham

Building Data Analytic Teams Across the North & Midlands (UK) | The Talent Driving The Data & AI Revolution

Location: Sheffield (Hybrid, 3 days per week onsite)

Salary: Up to £75,000 (DOE)

The Company

An innovative consumer-facing business is seeking a CRM Lead / CRM Manager to join their high-growth team. Backed by a strong digital-first approach and a mission to elevate the customer journey, this role offers the opportunity to own and execute CRM strategy across both B2B and B2C functions.

The Role

As CRM Lead, you will take end-to-end ownership of campaign strategy and execution, using data-led insights to drive engagement, retention, and customer value. Reporting into the Head of Growth, this role blends hands-on CRM execution with strategic development and stakeholder collaboration.

Key Responsibilities

• Own the end-to-end CRM strategy for B2B and B2C audiences
• Develop lifecycle marketing campaigns to improve engagement and loyalty
• Test new ideas to gamify customer experience and drive retention

Campaign Execution

• Execute automated and campaigns across multiple channels (email, push, in-app)
• Use CRM tools (e.g., Braze preferred, but not essential) to build, launch, and analyse campaigns
• Create and manage customer journeys, trigger flows, and personalisation logic
• Monitor and report on CRM performance, campaign impact, and customer segmentation
• Apply A/B testing and continuous improvement to campaign performance
• Use HTML or Java (basic knowledge required) to support technical aspects of builds

Stakeholder Management

• Work cross-functionally with product, marketing, and tech to align CRM with business goals
• Liaise with internal teams to gather insights and inform campaign direction
• Fast-paced and performance-driven, requiring adaptability and entrepreneurial thinking
• Culture of accountability and cross-functional collaboration

Skills & Experience

• 3+ years in a CRM or lifecycle marketing role
• Proven track record building and executing CRM campaigns
• Strong data-savvy mindset with performance-oriented thinking
• Exposure to HTML or Java coding for CRM execution
• Experience working across B2B and B2C customer bases
• Comfortable working at pace in a dynamic environment
• Experience using Braze or similar CRM automation tools
• Background in digital consumer products, growth, or SaaS
• Experience mentoring or managing others in a CRM setting
• Up to £75,000 salary (flexible depending on experience)
• Hybrid working: 2 days per week onsite in Sheffield
• Ownership of a key marketing function with strategic impact

Interview Process

• 3-stage process
• Designed to move quickly for the right person

How to Apply

Interested? Send your CV to Mohammed Buhariwala at Harnham via the Apply link on this page.

Keywords

CRM, Lifecycle Marketing, Customer Engagement, Braze, Email Marketing, Campaigns, Retention, Strategy, Automation, B2B, B2C, HTML, Java, Sheffield, CRM Lead, CRM Manager

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Analyst and Marketing

• Industries

  Appliances, Electrical, and Electronics Manufacturing

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