Customer Relations Manager

RCH Care Homes; Clapham Green; On-site; GBP 30,000 - 45,000; Full time

Job summary

A prominent care provider is seeking a Customer Relations Manager for Manton Heights Care Centre, Bedford. The role involves managing sales and marketing strategies, engaging with the community, and ensuring a seamless care seeker journey. Exceptional candidates will have prior sales and marketing experience in the care sector, strong leadership and communication skills, and a strategic mindset. Join a supportive team focused on delivering quality care.

Benefits

Supportive team environment

Qualifications

• Proven experience in a senior sales and marketing role within the care sector.
• Strong understanding of the private care market.
• Exceptional leadership, communication, and relationship-building skills.
• Strategic thinker with a results-driven mindset.
• Willingness to travel across specified regions.

Responsibilities

• Plan and deliver the sales & marketing strategy for the care home.
• Manage and input accurate information on CRM system.
• Deliver Sales & Marketing events.
• Ensure a smooth transition from choice to move in.

Skills

Sales and marketing experience

Leadership skills

Communication skills

Relationship-building skills

Strategic thinking

Understanding of private care market

Job description

RCH are looking for a Customer Relations Manager to work at Manton Heights Care Centre, based in Bedford.

Responsible for ensuring occupancy targets and AWF targets are met by delivering a comprehensive Sales and Marketing plan which contains a blend of managing the care seeker journey to increase occupancy, generating good news stories to support the homes visibility and also managing the social media platform to engage with families and care seekers.

Main duties

• To plan and deliver the sales & marketing strategy for the care home which will contain a blend of activity ranging from meeting and influencing partners in the community to delivering the social media strategy.
• To be responsible for inputting accurate information on Care HQ (CRM system) and to manage the care seeker journey, such as visits to the home and follow-ups. Thus, ensuring the sales cycles is achieving the required conversion rates.
• To deliver Sales & Marketing events, preparation and co-ordination of the event in-line with the Sales and Marketing Toolkit (SOP).
• Managing the move in process in conjunction with the General Manager and ensuring the process is a smooth, seamless transition from choice to move in.

About You

• Proven experience in a senior sales and marketing role within the care sector is essential
• Strong understanding of the private care market
• Exceptional leadership, communication, and relationship-building skills
• Strategic thinker with a results-driven mindset
• Willingness to travel across the specified regions

Why Join Us?

• Work with a supportive and forward-thinking team