Customer Relations Manager

RCH Care Homes; Cambridge; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading care home provider in Cambridge is seeking a Customer Relations Manager to drive occupancy through strategic sales and marketing initiatives. You will manage the care seeker journey, deliver events, and implement a social media strategy. Required qualifications include senior experience in sales and marketing within the care sector. Join a supportive and dynamic team.

Benefits

Supportive team environment

Qualifications

• Proven experience in a senior sales and marketing role within the care sector is essential.
• Strong understanding of the private care market.
• Exceptional leadership, communication, and relationship-building skills.
• Strategic thinker with a results-driven mindset.
• Willingness to travel across the specified regions.

Responsibilities

• Plan and deliver the sales & marketing strategy for the care home.
• Input accurate information on Care HQ CRM system.
• Deliver Sales & Marketing events and manage the move-in process.

Skills

Senior sales and marketing experience

Leadership skills

Communication skills

Strategic thinking

Job description

Overview

RCH are looking for a Customer Relations Manager to work at Woodlands Care Centre, based in Central Cambridge.

Responsible for ensuring occupancy targets and AWF targets are met by delivering a comprehensive Sales and Marketing plan which contains a blend of managing the care seeker journey to increase occupancy, generating good news stories to support the home’s visibility and also managing the social media platform to engage with families and care seekers.

Main duties

• To plan and deliver the sales & marketing strategy for the care home which will contain a blend of activity ranging from meeting and influencing partners in the community to delivering the social media strategy.
• To be responsible for inputting accurate information on Care HQ (CRM system) and to manage the care seeker journey, such as visits to the home and follow-ups. Thus, ensuring the sales cycles is achieving the required conversion rates.
• To deliver Sales & Marketing events, preparation and co-ordination of the event in-line with the Sales and Marketing Toolkit (SOP).
• Managing the move in process in conjunction with the General Manager and ensuring the process is a smooth, seamless transition from choice to move in.

About You

• Proven experience in a senior sales and marketing role within the care sector is essential
• Strong understanding of the private care market
• Exceptional leadership, communication, and relationship-building skills
• Strategic thinker with a results-driven mindset
• Willingness to travel across the specified regions

Why Join Us?

• Work with a supportive and forward-thinking team