Customer Marketing Manager - US Market - 6 Month FTC

Financial Times; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

The Financial Times is seeking a seasoned B2B Marketer for a 6-month contract based in London or New York. The ideal candidate will execute personalized multichannel campaigns to engage and retain US customers, collaborating with various teams and utilizing data insights to optimize strategies. Experience in digital marketing with a robust understanding of the US market is pivotal for this role.

Benefits

Generous annual leave

Medical cover

Inclusive parental leave packages

Subsidised gym memberships

Qualifications

• Minimum 5 years in digital/email marketing required.
• Deep understanding of the US market necessary.
• Experience in multi-format content creation valued.

Responsibilities

• Execute ABM campaigns targeting US market.
• Develop onboarding strategy for new users.
• Track content impact on engagement and retention.

Skills

Digital Marketing

CRM Tools

B2B Marketing

Project Management

Data Analysis

Tools

Demandbase

Job description

London

About Us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role

FT Professional is seeking an experienced B2B Marketer for a 6-month contract role, based in London or New York. This role supports a key strategic initiative to activate, engage and retain our US customers through personalised, multichannel campaigns that champion FT journalism and products. The ideal candidate will be a proactive, data-driven marketer with deep understanding of the US market and experience executing digital, CRM, and referral-based campaigns.

Key Responsibilities

Activate New Users

Partner with Product, Sales, CS, and Operations to address licence utilisation and activate users.

Execute ABM campaigns using Demandbase, targeting verticals with relevant content.

Pilot referral strategies to build user advocacy and measure impact.

Engage New Users

Develop and implement a tailored US onboarding strategy across email and onsite touchpoints.

Use customer insights to identify friction points and user needs.

Collaborate with MarTech and Automation teams for seamless programme delivery.

Define and report on engagement benchmarks, optimising performance.

Build personas and messaging aligned with global value propositions in collaboration with Product Marketing.

Create email, blog and video content that speaks to US corporate audiences.

Lead advocacy content efforts with Customer Success, including vertical-specific testimonials.

Track impact of content on user engagement, advocacy and retention.

Required Skills and Experience

Minimum 5 years in digital/email marketing with proven campaign execution and analytics experience.

In-depth knowledge of the US market, with the ability to localise global strategies.

Proficient in ABM platforms (Demandbase preferred) and CRM tools.

Strong background in B2B/SaaS marketing lifecycle strategies.

Experience in multi-format content creation and strategic rollouts.

Skilled in project management, cross-functional leadership and deadline delivery.

Customer-focused with a data-driven mindset and technical marketing automation experience.

Commercial acumen with a focus on growth and performance metrics.

What’s in it for You?

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here .
We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility
We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [e-mail] and a member of our team will be happy to help.

Further Information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications. Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

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