Customer Marketing Manager

JR United Kingdom; Northampton; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading company in the retail marketing sector is looking for a Customer Marketing Manager to develop impactful strategies that enhance brand visibility and drive sales. This role involves analyzing market trends, managing budgets, and collaborating closely with both marketing and sales teams to optimize in-store and online customer experiences. The ideal candidate will have a strong background in marketing campaign execution and shopper insights.

Qualifications

• Experience in shopper marketing and campaign management.
• Proven ability to analyze market trends and shopper behavior.
• Strong collaborative skills to work with sales and marketing teams.

Responsibilities

• Implement shopper marketing strategies aligned with brand objectives.
• Design campaigns to increase product sales and meet revenue goals.
• Analyze shopper data to identify growth opportunities.

Skills

Shopper Insights

Marketing Campaign Execution

Data Analysis

Budget Management

Collaborative Strategies

Job description

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Up to £50k + car allowance + bonus + benefits

The Customer Marketing Manager is responsible for developing and executing strategies that positively influence shopper behaviour, drive sales, and enhance brand visibility across our ‘bricks and clicks’ customer landscape.

They will help to bridge the gap between the creation of marketing assets by translating them into actionable materials for our customers in a language & format familiar to them. It’s about aligning the strategies of the business and our customers.

By leveraging shopper insights and market trends, the role focuses on executing impactful marketing campaigns, optimizing in-store and online experiences, and collaborating with customers to deliver profitable growth. Additionally, the specialist manages budgets, tracks performance, and ensures campaigns deliver strong ROI while aligning with overall business objectives.

Key Responsibilities:

1. Implement shopper marketing strategies aligned with brand and retail objectives.
2. Drive shopper engagement by executing strategies to influence behaviour and enhance the shopping experience both in-store and online.
3. Design campaigns and promotions to increase product sales and meet revenue and profitability goals.
4. Analyze shopper behaviour, market trends, and data to identify growth opportunities.
5. Create impactful marketing materials and collaborate with retailers to maximize brand presence at the point of purchase.
6. Manage budgets, track campaign performance, and ensure a high ROI for marketing initiatives.
7. Create marketing tools such as customer presentations for new product launches and marketing initiatives, tailored for the sales team.
8. Translate marketing strategies into tailored presentations and promotional plans for top customers.
9. Support both the marketing team and sales managers with tactical and strategic initiatives to drive sales across all customer channels, including vendor and seller platforms.