Customer Marketing Manager

Agria Pet Insurance; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading pet insurance provider in the UK is seeking a Customer Marketing Manager to enhance customer engagement through strategic marketing initiatives. The successful candidate will design and execute omni-channel campaigns and drive customer loyalty and retention strategies. Qualifications include experience in CRM journeys, strong communication skills, and proficiency in marketing automation tools. The offered benefits include 25 days annual leave, a contributory pension, and wellness support.

Benefits

25 days annual leave plus bank holidays

Contributory pension

Access to mental health support

Qualifications

• Experience in planning and executing CRM journeys through marketing automation.
• Strong grasp of GDPR, PECR, and Consumer Duty principles.
• Ability to prioritize tasks and thrive under pressure.

Responsibilities

• Develop and deliver contact strategies for customer acquisition.
• Create engaging content for newsletters and customer reward campaigns.
• Deliver monthly performance insights and contribute to the marketing report.

Skills

CRM journeys planning and execution

Marketing automation proficiency

Direct marketing impact measurement

Strong communication skills

Problem-solving mindset

Tools

Apteco FastStats

PeopleStage

Dotdigital

Job description

The Role:

Are you a strategic thinker with a passion for customer engagement? Agria is seeking a dynamic Customer Marketing Manager to deliver our customer contact strategy across acquisition, retention, and lifecycle communications. This is a pivotal role that blends creativity, data-driven decision-making, and technical expertise to drive meaningful connections with our customers and deliver on key business objectives.

You ll be at the heart of our marketing engine - designing and executing omni-channel campaigns using platforms like Apteco Peoplestage and Dotdigital. If you thrive in a fast-paced environment and love crafting journeys that captivate and convert, we want to hear from you.

We are based in Aylesbury, Buckinghamshire and currently work to a hybrid model of one day per week in the office (every Wednesday).

What You ll Be Doing:

Acquisition Strategy

• Develop and deliver contact strategies to convert prospects into loyal customers
• Manage marketing automation and testing across email, SMS, direct mail, and outbound channels
• Oversee new business incentives and optimise performance through testing and reporting

Customer Communications

• Create engaging content for newsletters and customer reward campaigns across Agria s brand portfolio
• Drive brand engagement through personalised, timely communications
• Support the development of a Single Customer View with a passion for customer documentation and leveraging key customer touchpoints

Retention

• Deliver the customer loyalty and retention strategy through targeted communications
• Promote new loyalty propositions and address key areas like missed payments and cancellations

Performance Reporting

• Deliver monthly performance insights and contribute to the wider marketing report
• Analyse campaign effectiveness and provide actionable recommendations

Partnerships & Service Communications

• Ensure timely delivery of partner offers and lifecycle marketing initiatives
• Manage service communications, regulatory updates, and direct mail stock levels

What We re Looking For:

• Experience in planning and executing CRM journeys through marketing automation; including segmentation, testing and optimisation
• Ideally proficiency in Apteco FastStats, PeopleStage, Orbit, and Dotdigital
• Proven track record in direct marketing with measurable impact on engagement and conversion
• Strong grasp of GDPR, PECR, and Consumer Duty principles
• Excellent communication skills across all levels of the business
• Ability to prioritise, work independently, and thrive under pressure
• A collaborative mindset with a proactive approach to problem-solving

Why choose Agria Pet Insurance:

Agria Pet Insurance is one of the UK's leading specialist pet insurance providers. We only provide lifetime insurance for animals, so truly understand and care about our customers and their beloved pets - especially as most of our team are pet parents, and we're all animal-lovers. Our passion for pets means that we are trusted by The Royal Kennel Club, Lloyds and many other significant affinity partners to provide lifetime pet insurance in their names.

Working closely with animal welfare organisations, vets and breeders, gives us deep insight on what's best for pets. And we give back too - including supporting hundreds of animal rescues, protecting over 100,000 rescued animals, and through donations of over £2m to animal charities.

We are a strong, growing business, having doubled our GWP in the last 5 years, with a supportive ethos and family feel. We became one of the UK s Best Workplaces in 2023, 2024 and again in 2025, we have the top 4 slots on Which? Best Buy pet insurance and we are extremely proud to be the only carbon negative pet insurer in the UK.

What we offer:

• 25 days annual leave which increases with service, plus bank holidays and an additional day off for your Birthday
• Opportunity to buy/sell up to 5 days annual leave per calendar year
• Contributory pension and Life Assurance scheme
• Access to 25% off insuring your pet with Agria. Friends and family are also entitled to a discount too
• We aim to support the health and wellbeing of all our colleagues so you ll have access to a Health Cash Plan, mental health support and health and wellbeing platforms, including Headspace
• Free tickets to a huge variety of pet related events
• Complimentary refreshments in our breakout area
• Regular team activities and events arranged by our Employee Forum