Customer Marketing Coordinator - Programs (12 month FTCCustomer Marketing Coordinator (12 month FTC)

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Customer Marketing Coordinator - Programs (12 month FTC) - London

Client: Burberry Limited

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: fb1a6a5a913e

Job Views: 3

Posted: 26.04.2025

Expiry Date: 10.06.2025

Job Description

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers, and our communities. This core belief has guided Burberry since 1856 and remains central to our operations today.

We strive to create an environment where creative minds from diverse backgrounds can thrive, bringing a wide range of skills and experiences. As a purposeful, values-driven brand, we are committed to being a force for good, creating sustainable luxury, driving industry change, and supporting our communities.

JOB PURPOSE

Burberry seeks a skilled Digital Customer Marketing Coordinator (Programs) to join the Customer Marketing team and the wider Channel Innovation team. This 12-month contract role will focus on key customer-centric projects, including a migration project. You will support data-driven digital projects, optimize customer journeys, and contribute to marketing strategies.

The coordinator will help create automated, personalized customer journeys and manage email campaign execution to enhance engagement and retention through personalization, segmentation, and orchestration. You will collaborate daily with email, digital merchandising, and marketing teams to ensure high standards in campaign execution. The role offers exposure to broader digital, creative, marketing, commerce, and IT groups, providing a comprehensive understanding of digital marketing's impact on business.

RESPONSIBILITIES

• Implement marketing automation and targeted initiatives to enhance customer retention.
• Support email production, collaborating with copy, translation, and design teams to develop personalized, localized emails.
• Work with the DCM Manager and Customer Insights team to identify opportunities for personalized customer journeys.
• Set up email targeting, triggers, and automated campaigns.
• Ensure effective database segmentation for targeted marketing activities.
• Analyze performance data, prepare reports, and provide actionable insights to improve campaigns.
• Plan and execute testing strategies to optimize channel performance.
• Promote the use of the email platform and personalization tools to drive customer-centric strategies.
• Innovate in customer data acquisition and utilization to meet business and brand goals.

PERSONAL PROFILE

• Experience: Minimum 2 years in digital marketing or CRM roles, with hands-on campaign management experience and proficiency with ESP and CRM platforms.
• Digital Expertise: Proven experience in executing email and CRM campaigns; messaging experience (SMS, WhatsApp) is a plus.
• Analytical Skills: Ability to interpret data and derive actionable insights.
• Project Management: Excellent organizational skills to manage multiple projects in a fast-paced environment.
• Collaboration: Strong interpersonal and communication skills for cross-team influence.
• Attention to Detail: High accuracy and quality in marketing materials and reports.

MEASURES OF SUCCESS

FOOTER

Burberry is an Equal Opportunities Employer, recruiting based on skills and experience.