Customer Marketing Controller - Pureplay, VR and Portfolio

Britvic plc; Hemel Hempstead; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

Generous holiday

Job summary

Carlsberg Britvic is recruiting a Customer Marketing Controller – Pureplay, VR and Portfolio to lead the Off Trade Customer Marketing strategy and activation plans. This key leadership role shapes shopper experiences and portfolio activation across channels, reporting to senior stakeholders in a fast-growing FMCG environment.

The role is hybrid with Hemel Hempstead as the base, offering a competitive salary and extensive benefits, including a company bonus scheme and pension enhancements.

Qualifications

• Extensive customer marketing experience across channels.
• Proven ability to develop and implement shopper-led strategies.
• Strong commercial acumen and portfolio management skills.
• Experience coordinating cross-functional teams for delivery.

Responsibilities

• Define and shape the Customer Marketing strategy with high-quality shopper experiences.
• Own end-to-end customer marketing agenda and annual activation plans.
• Develop and execute integrated in-store and online campaigns to drive visibility and loyalty.
• Execute portfolio activation across channels aligned to brand ambitions and objectives.
• Build relationships with key customers and identify growth opportunities.
• Lead compelling sell-in programmes to maximize activation impact.
• Measure performance using data to continually improve ROI and outcomes.
• Collaborate with Commercial, Brand, Category and Marketing teams for joined-up plans.
• Drive customer engagement through events, communications and external initiatives.
• Inspire and coach the Customer Marketing team to grow together.

Skills

Customer marketing

Strategic planning

Stakeholder management

Budget management

Leadership

Job description

Job Title: Customer Marketing Controller – Pureplay, VR and Portfolio

Location: Hybrid – Hemel Hempstead

Job Length: 12 Month FTC – Full Time

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (inc bank holidays)
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, poppi, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK. As the Dynamic, Multi-Beverage Powerhouse, we are united by a single, consistent goal: ensuring our people thrive.

About the role:

We are now recruiting for a Customer Marketing Controller – Pureplay, VR and Portfolio to join our Off Trade Customer Marketing team. This is a key leadership role within our business, in one of the fastest growth channels and customer groups. Shaping the shopper marketing strategy and annual customer plans, while managing the end-to-end development of the total drinks portfolio plan, this will be a highly visible, strategic role with extensive stakeholder relationships focused on plan delivery and success for Carlsberg Britvic.

Role Responsibilities:

• Define and shape the Customer Marketing strategy, delivering high-quality shopper experiences that build growth across our beer and soft drinks portfolio.
• Own the end-to-end Customer Marketing agenda, translating long-term strategy into high-impact annual activation plans.
• Develop and execute integrated in-store and online campaigns that increase visibility, engagement, conversion and loyalty.
• Execute portfolio activation across all channels, ensuring activity is aligned to brand ambitions, customer priorities and commercial objectives.
• Build effective relationships with key customers, identifying growth opportunities through retailer strategies, trading events and market insight.
• Deliver compelling customer sell-in programmes that secure engagement and maximise the impact of key activations.
• Measure, evaluate and optimise performance, using data and insight to continually improve effectiveness and return on investment.
• Partner with cross-functional teams across Commercial, Brand, Category and Marketing to create joined-up, customer-centric plans.
• Deliver impactful trade engagement through customer events, communications, PR and external-facing initiatives.
• Inspire, coach and develop a collaborative Customer Marketing team, promoting a culture of quality, collaboration and continuous improvement.

Experience and Key Attributes:

• Extensive Customer Marketing experience, with the ability to develop and execute customer-led strategies that increase commercial growth and shopper engagement.
• Demonstrated results in bringing brand, innovation and portfolio initiatives to life across key customers and channels.
• Experience delivering customer marketing programmes across a diverse customer base within an evolving FMCG or consumer-focused environment.
• Well-developed commercial acumen and category understanding, with the ability to identify opportunities and translate insight into action.
• Clear strategic direction, including the ability to develop annual customer plans and coordinate cross-functional teams for effective delivery.
• Experienced in project planning and execution, with a methodical approach to setting priorities and delivering outcomes.
• Highly effective communicator and influencer, able to build trusted relationships, challenge constructively and secure buy-in at all levels internally and externally.
• Established leadership capability, with experience developing effective teams and building a culture of growth, accountability and collaboration.
• Solid financial and budget management skills, ensuring investment decisions deliver maximum return and commercial impact.

Our commitment to diversity equity & inclusion

We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.