Customer Marketing Analytics Manager

Aj Bell; City of Westminster; Hybrid; GBP 65,000 - 75,000; Full time

Benefits offered by this job

Health Cash Plan

Discounted private healthcare

Free gym

8% Pension with matched contributions

Discretionary bonus scheme

Share schemes

Job summary

AJ Bell is hiring a Customer Marketing Analytics Manager to shape measurement, experimentation and actionable insight across CRM and Strategy & Insights. You’ll establish frameworks, KPIs and reporting to drive growth and improve customer experiences.

You will partner with CRM, data and insights teams, turning complex data into clear recommendations. A hybrid London-based role offers hands-on analysis and strategic influence.

Qualifications

• Experience developing and embedding marketing measurement, experimentation or customer analytics capabilities.
• Experience establishing best practices and scalable measurement approaches.
• Experience working with CRM teams and marketing automation platforms.

Responsibilities

• Design robust measurement methodologies for campaigns with statistically meaningful results.
• Develop and embed consistent KPIs and measurement frameworks across Customer Marketing.
• Build reporting and dashboards across Bloomreach, Power BI and other data sources.

Skills

Power BI

Excel

Analytics

Stakeholder management

Tools

Bloomreach

Snowflake

Google Analytics

Job description

As Customer Marketing Analytics Manager, you'll help Customer Marketing make better decisions through robust measurement, experimentation and actionable insight. You'll build the frameworks, tools and analytical capability that help us understand the impact of our campaigns, optimise what we do and create more relevant experiences for our customers. Working across Customer Marketing, CRM and Strategy & Insights, you'll establish and evolve our testing and measurement capability. You'll make sure campaigns are designed with meaningful measures of success from the outset, and that the results lead to clear actions. As an individual contributor, you'll combine analytical expertise with strong stakeholder management, acting as the bridge between marketing, CRM, data and insights. You'll translate business objectives into analytical approaches that support customer and commercial growth, while helping Marketing Managers access and use insight more effectively. What you'll do Build a stronger test-and-learn culture

• Develop and operationalise Customer Marketing's A/B testing and control group strategy, establishing a structured test-and-learn framework that enables continuous optimisation.
• Design robust measurement methodologies, ensuring campaigns are configured to produce statistically meaningful and commercially relevant results.
• Develop and embed consistent KPIs, success measures and measurement frameworks across
• Make campaigns more measurable
• Work closely with CRM throughout campaign planning and delivery to ensure campaigns, tests and control groups are configured correctly and aligned to agreed measurement objectives.
• Define and document campaign measurement and data requirements, ensuring the appropriate data is captured to support analysis, reporting and optimisation.
• Champion best practice in campaign measurement, experimentation and performance evaluation across Customer Marketing.
• Build reporting people can use
• Own and evolve the Customer Marketing Measurement Framework, ensuring consistent KPIs, measurement methodologies and reporting are applied across all Customer Marketing activity and remain aligned to business objectives.
• Partner with CRM and Strategy & Insights to develop scalable reporting and dashboards that provide a consolidated view of Customer Marketing performance.
• Develop scalable reporting and dashboards that provide a consolidated view of Customer Marketing performance across Bloomreach, Power BI and other data sources, including Snowflake, Google Analytics and Content Square.
• Develop standardised reporting, dashboards and self-service tools that enable Marketing Managers to access insight and monitor campaign performance.
• Continuously improve reporting and measurement capabilities to support a growing Customer Marketing function.
• Turn data into action
• Analyse campaign performance, customer behaviour and commercial outcomes to identify trends, opportunities and risks.
• Translate complex data into clear, actionable insights and recommendations that inform campaign optimisation, investment decisions and future planning.
• Surface key risks and opportunities to senior stakeholders, providing context and clear recommendations for action.
• Build analytical capability across Customer Marketing
• Act as the primary liaison across Marketing, CRM, Data and Insights teams, aligning priorities, translating business requirements and ensuring timely delivery of analytical solutions.
• Support Marketing Managers in developing their analytical capability through coaching, knowledge sharing and embedding best practice.
• Promote a culture of experimentation, evidence-based decision making and continuous improvement across the Customer Marketing team.
• Keep abreast of emerging measurement approaches, analytical techniques and marketing technologies, identifying opportunities to improve how Customer Marketing measures and optimises performance.
• Keep measurement responsible and well governed
• Ensure marketing measurement and reporting activities comply with regulatory requirements, data governance standards and customer privacy obligations.
• Support the business in meeting its regulatory responsibilities, including Consumer Duty, by ensuring appropriate controls and measurement are in place.
• Identify and escalation data-related risks or issues, working collaboratively to ensure they are effectively managed.

You’ll be an experienced marketing analytics or customer analytics professional who can combine strong analytical thinking with commercial judgement and excellent communication. You’ll be comfortable working with technical data and measurement methodologies, but just as importantly, you’ll be able to explain what the findings mean and influence others to act on them., Experience developing and embedding marketing measurement, experimentation or customer analytics capabilities.

• Experience developing and embedding marketing measurement, experimentation or customer analytics capabilities.
• Experience establishing best practices, improving analytics maturity and embedding scalable measurement approaches.
• Experience working with CRM teams and marketing automation platforms.
• Strong understanding of customer marketing, CRM and customer lifecycle marketing principles.
• Experience designing A/B tests, control groups and measurement frameworks that deliver statistically meaningful and commercially actionable insight.
• Proven ability to translate business objectives into analytical approaches and actionable recommendations.
• Experience developing and owning marketing performance reporting and measurement frameworks, including regular reporting to senior stakeholders, using Power BI or similar visualisation tools.
• Strong stakeholder management skills.
• Marketing effectiveness, campaign measurement, attribution, incrementality and ROI evaluation.
• Statistical testing methodologies, including A/B testing, control groups and significance testing.
• Reporting and visualisation approaches that enable effective decision making.
• Understanding of customer lifecycle marketing, segmentation, personalisation, loyalty and retention strategies.
• Knowledge of customer data models, CRM platforms and data governance principles.
• An understanding of platforms such as Bloomreach, Snowflake, Google Analytics and Content Square would be advantageous,Strong commercial and analytical acumen with the ability to translate insight into strategies that drive customer and commercial outcomes.
• Excellent communication and data storytelling skills, adapting insight for both technical and non-technical audiences.
• Ability to influence stakeholders and build strong cross-functional relationships.
• Experience using Power BI, Excel and marketing analytics tools to interrogate and present data.
• Highly organised with the ability to manage multiple priorities and drive continuous improvement.
• Passion for experimentation, optimisation and using evidence to improve customer outcomes.

At AJ Bell, we believe investing should feel good. Whether you're looking for an ISA, pension, or dealing account, whether you want to invest with the help of a financial adviser or do it yourself, we have easy-to-use solutions to suit people from all walks of life. We’re one of the UK's fastest-growing investment platform businesses, trusted by everyone from professional financial advisers to first-time investors. Today, over 762,000 customers trust us to manage more than £121.5 billion of assets. By continually striving to make investing simpler and more accessible, we're helping more people take control of their financial futures. Customer insight plays an important role in that ambition. By understanding what customers need and using evidence to improve how we communicate with them, we can create experiences that are more relevant, useful and effective. We're proud to be recognised as a Great Place to Work® for the past two years, building on six consecutive years as one of the UK's Best 100 Companies to Work For. It's recognition we're proud of and a reflection of the supportive and collaborative culture we strive to create for our people.

• Salary £65,000 - £75,000 depending on experience
• 27 days holiday, increasing with service + buy/sell scheme + bank holidays
• 8% Pension with matched contributions
• Discretionary bonus scheme
• Share schemes (including free shares and BAYE)
• Health Cash Plan and discounted private healthcare
• Free gym
• Enhanced family leave (subject to qualifying criteria)
• Travel and bike loan schemes
• Employee Assistance Programme

Life at AJ Bell

• Regular social events including summer and Christmas parties
• Learning and development opportunities tailored to you
• Casual dress code
• Friendly, supportive team environment

Our ways of working

We offer hybrid working, with a minimum of 50% of your working time per month spent in the office. This role is based in London. For new starters, there is an initial period of full-time office working to help you settle in and build relationships.

Inclusion & diversity

We're committed to creating an inclusive environment where everyone feels respected and able to be themselves at work.