Customer Marketing Activation Manager

Essity; Dunstable; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading global organization is seeking a Customer Marketing Activation Manager in Dunstable to drive omnichannel activities for major clients in the UK & Ireland. This role involves executing strategic marketing plans, supporting product launches, and enhancing brand presence. With a competitive salary and benefits, this position offers a chance to contribute significantly to improving well-being through innovative solutions.

Benefits

10% employer pension contribution

Bonus earning potential

27 days holiday plus bank holidays

Private medical insurance

Qualifications

• Experience in B2B marketing or strong B2C experience.
• Experience in a global matrix organization is beneficial.
• Enthusiastic and open-minded approach to work.

Responsibilities

• Recommend and activate omnichannel customer marketing plans.
• Establish digital shelf presence on distributors' webshops.
• Manage local marketing agencies for customized content.

Skills

Customer focus

Communication skills

Presentation skills

Strategic thinking

Innovation

Education

Degree level qualification

Job description

Social network you want to login/join with:

Customer Marketing Activation Manager, Dunstable

col-narrow-left

Client:

Location:

Dunstable, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Reference:

695e66f479da

Job Views:

8

Posted:

02.06.2025

Expiry Date:

17.07.2025

col-wide

Job Description:

About the Role

As Customer Marketing Activation Manager, you will be responsible for recommending, executing, and evaluating omnichannel activities for selected top customers in the United Kingdom & Ireland.

Alongside local Sales teams and our distributor partners you will deliver Joint Business Plans through online and offline activities that drive sales and build brand equity for Tork.

Reporting to the Customer Marketing Manager UK & Ireland the primary place of work is our Dunstable office, however under our hybrid working model you will have the opportunity to work from home, two days per week.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to hear from you.

What You Will Do

• Recommend and activate omnichannel customer marketing plansincluding offline and online elements, for selected strategic customers, including promotional campaigns, communications calendar, and product launch support
• Build Tork brand Equity with distributors through delivering brand presence at trade shows and exhibitions in collaboration with Segment and Sales team
• Support the launch of product innovations and Segment/Brand campaigns following business unit strategy
• Develop a strong understanding of the major components of the Tork Brand equity and become the advocate amongst the sales and distribution teams
• Establish Tork’s digital shelf presence on distributors webshops, utilizing content and content sharing capabilities via our Tork dealer interface; continuously monitor, analyse, and improve content integrity and accuracy in partnership with the distributor
• Provide support with budget management and campaign analytics
• Manage local marketing agencies to secure development of customised content
• In conjunction with Sales, make recommendations to optimise customers’ product mix ensuring a robust marketing ROI, follow-up with corrective actions
• Be an active voice in the Region South-West/MEIA Marketing team to strengthen our differentiated omnichannel approach - sharing content / best practices / learnings across the region to support local teams
• Responsible for coordinating and performing Product, Segment, Brand and Services training as well as loyalty programs for customers

Who You Are

If you are passionate about delivering on strategic marketing plans in collaboration with commercial colleagues and are driven by innovation in products across multiple B2B segments, then this could be just for you.Key to success is having an enthusiastic and open-minded approach to work combined with a strong sense of urgency. You will be a self-starter who is keen to activate and implement local strategies whilst also ensuring full delivery.

You will be highly customer focused, ideally gained within a B2B marketing environment, or have strong B2C experience. If you have market sector experience working with distributors that’s even better, but not essential.Ideally you will hold a degree level qualification and have demonstrable experience working in a global matrix organisation.

You will be a confident and credible presenter with excellent communication skills and be adept at developing relationships with people across all levels of business. With extensive UK & ROI travel required to develop customer relationships you will also be required to travel 2-3 times per year within Europe.

What We Can Offer You

In return we offer a competitive starting salary and benefits package (10% employer pension contribution, bonus earning potential, 27 days holiday plus bank holidays, private medical insurance) combined with the opportunity to work for a leading global organisation with many potential opportunities.

Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for the society and the environment. As an employee at Essity, you will belong to an organization where you feel valued and supported to grow and challenged to generate business results in a collaborative and open atmosphere.

At Essity, we embrace the individual and recognise the remarkable power that can be harnessed when different ideas, backgrounds, experiences, and perspective come together.If you apply for a job at Essity, you can be sure that the only criteria we consider for selection is professional experience, qualifications, key job-related attributes and working values.

Innovate for Good | Excel Together | Be You with Us

#Hybrid

#LI-TH

Together, we are improving lives, every day.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.