Customer Loyalty - Placement Year

BMW Group UK; Farnborough; On-site; GBP 18,000 - 24,000; Full time

Job summary

BMW Group UK in Farnborough is offering a Customer Loyalty Intern placement as part of the BMW FS Group. You will join Sales & Marketing to support customer retention for BMW, MINI and BMW Motorrad, gaining exposure to pricing, retention campaigns and national loyalty activities.

You will work with cross-functional teams on the customer journey, digital assets, and content creation while learning from mentors in a premium automotive environment.

Qualifications

• Currently enrolled in a university programme.
• Relevant work experience in sales, marketing or automotive industry is beneficial.
• Strong interest in automotive and finance industries required.

Responsibilities

• Active management of customer loyalty offers in collaboration with internal stakeholders.
• Maintain Retailer HUB with up-to-date content, imagery and links.
• Digitally create and manage the Retention App platform and customer journey touchpoints.
• Assist in creating slides for customer webinars and training materials.
• Support to drive customer satisfaction and collaborate with BMW UK National Sales Company.

Skills

University student

Microsoft Office

Communication

Initiative

Creativity

Excel

Word

PowerPoint

Education

Pursuing degree

Tools

Excel

Word

PowerPoint

Job description

Customer Loyalty - Placement Year

YOUR INTERNSHIP. START WITH WHAT ENGAGES YOU.

We believe in creating an environment where you, our placement student, can learn and develop during your time with us and where you are given your own areas of responsibility from the start. Our experts and mentors will treat you as part of the team from day one, encouraging you to bring your own ideas to the table and giving you the opportunity to show what you can really do.

Our Summit ONE in Farnborough is home to the National Sales Company for the BMW Group in the UK, as well as BMW Group Financial Services which offers retailers, corporate, and private customers a range of customised financial services. Alphabet (GB) Ltd. as a leading provider of Business Mobility Services is also located in Farnborough. We decided in November 2020 to bring together BMW Financial Services and Alphabet to stay relevant to our customers and continue to succeed in a rapidly changing business environment.

Within our self-contained campus, we offer a modern way of working with an empowering office culture, some aspects of which include:

• Our work persona shift - being yourself is effortless and so increases efficiency. For this reason, we allow our employees to express themselves through the way they dress.
• Flexible working hours - working flexibly improves mental perspective and increases sustained productivity. This means our leaders maintain balance, not burnout, through focusing on output, not attendance.
• The opportunity to get involved with our continued support of our house charity with a variety of fundraising events throughout the year.
• Throughout our offices, there are open creative spaces which hold facilities such as table-tennis tables to encourage innovation and employee engagement.

BMW UK, Financial Services, Farnborough - Customer Loyalty Intern - Placement Year (July 2027)

As part of the BMW FS Group, the Sales & Marketing area are responsible for delivery of exceptional Customer Retention across BMW, MINI & BMW Motorrad. Demonstrating a passion for Marketing, Digital and CRM, we’re looking for highly organised, self-motivated individual who can demonstrate an ability to apply themselves and excellent attention to detail. This is a superb opportunity to gain experience of working with all areas of Sales, Pricing and Retention to support with national loyalty activities and campaigns to increase Customer Retention. The group is implementing a new Customer Sales Model which is a great time to experience global change programme for a leading premium brand.

What will you be doing?

• Active management of our customer loyalty offers collaborating with internal stakeholders.
• Ensuring the Retailer HUB - our communications portal is up to date across the business areas, supporting departments with new content, imagery, links to enhance the Retailer Self-serve experience.
• Digital creation and management of the Retention App platform whilst maintaining the focus of the customer journey touchpoints.
• Involvement in creating slides for customer webinar interactions and training material.
• Support to drive customer satisfaction and collaborate with the National Sales Company (BMW UK).

What should you bring along?

• Current university programme. Ideally relevant work experience either in sales, marketing or the automotive industry to demonstrate your competencies would be beneficial.
• A genuine passion and interest in the automotive and finance industry.
• Confident user of Microsoft Office products such as Excel, Word, and PowerPoint.
• Good written and verbal communication skills.
• Ability to use your initiative and manage your own projects/workload autonomously.
• A source of innovation and creativity for our business as well as a resource that will challenge our norms. Our goal is to nurture a future leader for the BMW FS Group.

Why choose use?

• Great Pay - A competitive annual salary, 27 days holiday per annum (pro rata to your contract) and an attractive pension scheme.
• Rewarding Work-Life Balance - Enjoy a supportive working environment that promotes wellbeing, flexibility and sustainable success.
• Exciting Additional Benefits -You will have the opportunity to enjoy other employee benefits including access to our Advantages scheme, giving you access to a range of offers and discounts, and a subsidised on-site restaurant.

What are we responsible for?

• Supporting you in your training and ensuring you settle into your role and feel welcomed.
• Working sustainably and ethically.
• Providing you with the opportunity to bring your own ideas and develop yourself.
• Ensuring you are happy with your work-life balance and feel as though your contribution to the business is being valued.
• Encouraging you to develop your soft skills such as creating working relationships, communicating effectively, delivering presentations, and gaining confidence in your own ability, supporting you in both your return to university and your future career.

What do you need to do now?

If you apply, the next stages of the recruiting process include a virtual assessment centre and an in-person interview with the hiring manager.

Please note:

To be eligible for this position, you must be returning to your studies, for a minimum of 6 months, after completion of this placement. You must be able to provide proof of your legal right to work in the UK.

We are committed to promoting equal opportunities in employment and job applicants will receive equal treatment regardless of disability, age, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, gender, sex or sexual orientation.

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants.

Closing date for applications: Sunday 18th October 2026