Customer Lifecycle Marketing Specialist

The Learning People Ltd; Brighton; On-site; GBP 34,000 - 40,000; Full time

Job summary

A leading company seeks a Customer Lifecycle Marketing Specialist to enhance their email and CRM strategies, driving customer engagement across multiple regions. The ideal candidate will bring over 3 years of experience and a strong focus on customer journeys and sales enablement. You will collaborate closely with sales teams, manage CRM data, and implement effective campaigns.

Benefits

Ongoing training and professional development

Competitive annual leave entitlements

Health Cash Plan for essential healthcare

Discounts on retail and gym memberships

Student discount card for employees

Regular massages at work

Qualifications

• 3+ years in CRM management and email marketing.
• Hands-on with HubSpot, Salesforce, ActiveCampaign.
• Expertise in contact strategy and lead optimisation.

Responsibilities

• Own and manage the CRM platform.
• Develop and execute email marketing campaigns.
• Align CRM initiatives with sales objectives.

Skills

CRM management

Email marketing

Customer lifecycle management

Data analysis

Communication

Tools

HubSpot

Salesforce

ActiveCampaign

Job description

Customer Lifecycle Marketing Specialist

Salary: £34,000 - £40,000

Location:
4 days per week in Hove Office

About Us:
At Learning People, we are passionate about transforming lives through industry-recognised, career-focused training. We help career changers and professionals unlock new opportunities in tech, project management, and beyond. Join a dynamic marketing team where innovation, customer engagement, and data-driven strategies are at the heart of what we do.

About the Role:
We’re looking for an experienced Customer lifecycle Marketing Specialist to own and optimise our email, CRM & customer lifecycle strategy and drive customer engagement at every stage of the journey. You will play a key role in sales enablement, working closely with our Sales teams across the UK, Australia, and New Zealand to ensure our communications directly support lead generation, conversion, and customer success.

You’ll manage and grow our CRM database, execute personalised and targeted email campaigns, and continuously optimise our contact strategies to improve customer experiences, increase pick-up rates, and drive performance.

Key Responsibilities:

• Own and manage the CRM platform, ensuring data integrity, segmentation, and personalisation capabilities are fully leveraged.
• Develop, optimise, and execute email marketing campaigns and automated workflows that nurture leads and drive customer engagement.
• Design, test, and refine email templates to enhance deliverability, open rates, click-throughs, and conversion rates.
• Build strong relationships with Sales teams across the UK, Australia, and New Zealand to align CRM initiatives with sales objectives and enablement strategies.
• Develop and refine contact strategies to improve lead pick-up rates and overall customer experiences.
• Implement new technologies and best practices to improve email performance, deliverability, and open rates.
• Use data and insights to continuously optimise campaign performance and customer journey mapping.
• Ensure compliance with GDPR and data privacy regulations.
• Collaborate with the wider marketing team to support integrated campaign strategies.

About You:

• 3+ years of proven experience in CRM management and email marketing, with a strong focus on customer journeys and sales enablement.
• Hands-on experience with CRM systems (e.g., HubSpot, Salesforce, ActiveCampaign) and marketing automation platforms.
• Expertise in contact strategy optimisation and experience improving lead pick-up rates.
• Strong knowledge of email marketing best practices, deliverability, and personalisation techniques.
• Experience in selecting and implementing tech tools to enhance email performance and customer engagement.
• Solid understanding of customer lifecycle management and behaviour-driven communications.
• Data-driven mindset with strong analytical skills and the ability to translate insights into action.
• Exceptional communication and collaboration skills — with a proven track record of working closely with cross-functional teams, particularly Sales.
• Passionate about delivering exceptional customer experiences through digital channels.

Bonus Points For:

• Experience working in international teams or across different regions.
• Background in the education or training sector.
• HTML/CSS skills for email design and troubleshooting.
• Familiarity with A/B testing and CRM-integrated reporting.

Why Join Us?

• Be part of a collaborative and supportive team that cares about your development.
• Access ongoing training and professional development opportunities.
• Work closely with experienced marketing professionals
• Competitive annual leave entitlements — plus your Birthday off!
• Health Cash Plan — claim back towards essential healthcare services.
• Access to our benefits platform — discounts on retail, gym memberships, travel, and more.
• Student discount card for employees — with huge savings locally and nationally.
• Regular massages at work to help you unwind and recharge.
• Opportunity to make a positive impact — helping individuals achieve their career goals through education.