Customer & Lifecycle Marketing Manager

Aircall.io, Inc.; North Tyneside; On-site; GBP 80,000 - 99,000; Full time

Job summary

Aircall is seeking a Senior Lifecycle Marketing Manager to shape how we communicate with prospects and customers via email and in-app messages. You’ll design nurture series that move leads toward conversion and keep existing customers engaged by orchestrating multi-channel programs.

Reporting to Product Marketing, you’ll partner with Marketing, Sales, Customer Success, and Product Management to align campaigns with pipeline and retention goals, and you’ll own governance, testing, and performance

Qualifications

• 4+ years of lifecycle, CRM, or email marketing in a B2B SaaS environment.
• Hands-on experience with HubSpot.
• Experience building nurture series and campaigns.
• Experience running A/B tests and turning results into recommendations.
• Strong project management across teams and calendars.
• Clear, direct writing and cross-functional collaboration.
• Strong AI fluency in lifecycle optimization and content creation.
• Test-and-learn mindset with ongoing campaign reviews.
• Experience owning an NPS or customer-review program.
• Familiarity with in-app messaging, push, or SMS tools.
• Comfort with spreadsheet-based performance analysis.

Responsibilities

• Plan and execute campaigns across email and in-app messaging for prospects and customers, including nurture series, activation programs, and retention campaigns.
• Own the campaign intake process and lifecycle marketing calendar, coordinating sends across teams to avoid conflicts.
• Partner with Marketing, Sales, and Customer Success to align campaigns with pipeline and retention goals.
• Develop briefs, audience segmentation, targeting strategy, and testing plans for each send.
• Collaborate with Designers to build and maintain an approved email template library.
• Design and run A/B tests on subject lines, content, and timing to improve engagement.
• Set governance for email and in-app messaging, including frequency caps and review checkpoints.
• Own the NPS program and Trustpilot review strategy end-to-end, routing feedback to Product and CS.
• Set KPIs for campaigns and use results to drive improvements.

Skills

Lifecycle marketing

HubSpot

Nurture campaigns

A/B testing

Cross-functional

AI marketing

NPS program

In-app messaging

Spreadsheet analysis

Project management

Tools

HubSpot

Job description

Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, resolve issues faster, and scale customer-facing teams. We’re redefining customer communications by bringing voice, SMS, WhatsApp, and AI together into one seamless workspace.

Our momentum comes from a simple idea: help teams work smarter, not harder. Aircall’s AI Voice Agent automates routine calls, AI Assist streamlines post-call work, and AI Assist Pro delivers real-time guidance so people can do their best work. The result is higher revenue, faster resolutions, and teams that scale with confidence.

Aircall is headquartered in Paris, our European HQ, with a strong North American presence anchored in Seattle, our North American HQ, and teams across Madrid, London, Berlin, San Francisco, New York City, Sydney, and Mexico City. We’ve built a product customers love and a business that’s scaling quickly, backed by world-class investors and driven by rapid AI innovation across multiple product lines.

At Aircall, you’ll join a company in motion. We’re ambitious, product-driven, and execution-focused, with visible impact, fast decisions, and real growth.

How we work at Aircall :We’re customer-obsessed, data-driven, and focused on delivering meaningful outcomes. We value ownership, continuous learning, and thoughtful speed. If you thrive in a collaborative, fast-moving environment where trust and impact matter, you’ll feel at home here.

As Senior Lifecycle Marketing Manager, you own how Aircall talks to prospects and customers by email and in-app message. You build nurture series that move prospects toward conversion, run the engagement programs that keep existing customers active, and manage the calendar and intake process that keep every team’s sends coordinated. You report into Product Marketing and work closely with Marketing, Sales, Customer Success, and Product Management.

Key Responsibilities:

• Plan and execute campaigns across email and in-app messaging for prospects and customers, including nurture series, activation programs, and retention campaigns.
• Own the campaign intake process and lifecycle marketing calendar, coordinating sends across teams so customers and prospects do not receive conflicting or duplicate messages.
• Partner with Marketing, Sales, and Customer Success to align nurture and prospect campaigns with pipeline and retention goals.
• Develop campaign briefs, audience segmentation, targeting strategy, and testing plans for each send.
• Collaborate with Designers to build and maintain an approved email template library
• Design and run A/B tests on subject lines, content, and timing to improve engagement across the lifecycle program.
• Set governance for email and in-app messaging, including frequency caps, approval steps, and review checkpoints.
• Own the NPS program and Trustpilot review strategy end to end, and route customer feedback to Product and Customer Success.
• Set KPIs for each campaign, track performance against goals, and use results to guide improvements.

Qualifications:

• 4+ years of experience in lifecycle, CRM, or email marketing, ideally at a B2B SaaS company.
• Hands-on experience with HubSpot
• Experience building nurture series and prospect campaigns, not just post-sale lifecycle programs.
• Experience running A/B tests and turning results into recommendations.
• Strong project management skills, comfortable owning a shared calendar and intake process across teams.
• Clear, direct writing skills and comfort working cross-functionally with Marketing, Sales, Product, and Customer Success.
• Strong AI fluency, with practical experience using AI to improve lifecycle strategy, personalization, content creation, or execution.
• A test-and-learn mindset, with a habit of reviewing live campaigns regularly and iterating quickly based on results.
• Experience owning an NPS or customer review program.
• Familiarity with in-app messaging, push, or SMS tools.
• Comfortable with spreadsheet analysis of campaign performance data.

Base salary range:

$107,500—$132,400 USD

Why join us?

Key moment to join Aircall in terms of growth and opportunities

Our people matter, work-life balance is important at Aircall

Fast-learning environment, entrepreneurial and strong team spirit

45+ Nationalities: cosmopolite & multi-cultural mindset

Competitive salary package & benefits

DE&I Statement:

At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey.

We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.

We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.